THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED
This report concerns the interest of Incredible Glasses to enter the US market. This information, matched with Porter analyses, will be used to formulate and propose an entry strategy for Incredible Glasses in US. Data used in this research are based on a mix between primary and secondary sources. S...
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-05-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1019 |
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| author | Elena Shatskaya Karolina Kafyan Irina Esaulova |
| author_facet | Elena Shatskaya Karolina Kafyan Irina Esaulova |
| author_sort | Elena Shatskaya |
| collection | DOAJ |
| description | This report concerns the interest of Incredible Glasses to enter the US market. This information, matched with Porter analyses, will be used to formulate and propose an entry strategy for Incredible Glasses in US. Data used in this research are based on a mix between primary and secondary sources. Secondary data were collected from Industry reports, books and other digital sources. This information was fundamental to perform a general analysis of the country and the industry, and to understand which the main market segments were. Primary sources were collected through interview with main actors of the market, such as opticians, distributors and other experts. |
| format | Article |
| id | doaj-art-3268be9b25da42f8a2dfe66eefb8af25 |
| institution | Kabale University |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-05-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-3268be9b25da42f8a2dfe66eefb8af252025-08-20T03:37:38ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-05-01021061121017THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASEDElena Shatskaya0Karolina Kafyan1Irina Esaulova2North Caucasus Federal UnivercityNorth Caucasus Federal UnivercityNorth Caucasus Federal UnivercityThis report concerns the interest of Incredible Glasses to enter the US market. This information, matched with Porter analyses, will be used to formulate and propose an entry strategy for Incredible Glasses in US. Data used in this research are based on a mix between primary and secondary sources. Secondary data were collected from Industry reports, books and other digital sources. This information was fundamental to perform a general analysis of the country and the industry, and to understand which the main market segments were. Primary sources were collected through interview with main actors of the market, such as opticians, distributors and other experts.https://vestnikskfu.elpub.ru/jour/article/view/1019международный рынокмаркетинговые исследованияпортер анализстратегия входастратегическое управлениерынок оптикиконкуренцияinternational marketmarket researchporter analysesentry strategystrategic managementeyewear marketcompetition |
| spellingShingle | Elena Shatskaya Karolina Kafyan Irina Esaulova THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED Вестник Северо-Кавказского федерального университета международный рынок маркетинговые исследования портер анализ стратегия входа стратегическое управление рынок оптики конкуренция international market market research porter analyses entry strategy strategic management eyewear market competition |
| title | THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED |
| title_full | THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED |
| title_fullStr | THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED |
| title_full_unstemmed | THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED |
| title_short | THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED |
| title_sort | use of tools in strategic management for the formation of the incredible glasses company s development strategy based |
| topic | международный рынок маркетинговые исследования портер анализ стратегия входа стратегическое управление рынок оптики конкуренция international market market research porter analyses entry strategy strategic management eyewear market competition |
| url | https://vestnikskfu.elpub.ru/jour/article/view/1019 |
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