As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign
Just two years after a disastrous campaign which cost Theresa May her majority in Parliament and annihilated her hope of delivering Brexit, the Conservative Party managed to turn things around and secure a landslide victory. However surprising the result might have been, many factors can actually be...
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| Format: | Article |
| Language: | English |
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Centre de Recherche et d'Etudes en Civilisation Britannique
2020-09-01
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| Series: | Revue Française de Civilisation Britannique |
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| Online Access: | https://journals.openedition.org/rfcb/5718 |
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| _version_ | 1850172293976686592 |
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| author | Alma-Pierre Bonnet |
| author_facet | Alma-Pierre Bonnet |
| author_sort | Alma-Pierre Bonnet |
| collection | DOAJ |
| description | Just two years after a disastrous campaign which cost Theresa May her majority in Parliament and annihilated her hope of delivering Brexit, the Conservative Party managed to turn things around and secure a landslide victory. However surprising the result might have been, many factors can actually be used to explain this political success: a weak and disorganized opposition that failed to provide any clear solutions to the political gridlock, a general feeling of Brexit weariness and, of course, an efficient Conservative campaign. This paper will analyse the Conservative campaign to understand how the Tories managed to easily win an election that was considered by many as extremely important and whose result was almost impossible to predict. First, we will deal with the official slogan of the Conservative campaign: “Get Brexit Done”. We will then see that everything was organized around this simple message: making the most of the popularity of a highly unstable candidate, Boris Johnson, and using any means possible online to drive the point home. |
| format | Article |
| id | doaj-art-322dcd8d53c042ce82f671111774de32 |
| institution | OA Journals |
| issn | 0248-9015 2429-4373 |
| language | English |
| publishDate | 2020-09-01 |
| publisher | Centre de Recherche et d'Etudes en Civilisation Britannique |
| record_format | Article |
| series | Revue Française de Civilisation Britannique |
| spelling | doaj-art-322dcd8d53c042ce82f671111774de322025-08-20T02:20:07ZengCentre de Recherche et d'Etudes en Civilisation BritanniqueRevue Française de Civilisation Britannique0248-90152429-43732020-09-0125310.4000/rfcb.5718As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative CampaignAlma-Pierre BonnetJust two years after a disastrous campaign which cost Theresa May her majority in Parliament and annihilated her hope of delivering Brexit, the Conservative Party managed to turn things around and secure a landslide victory. However surprising the result might have been, many factors can actually be used to explain this political success: a weak and disorganized opposition that failed to provide any clear solutions to the political gridlock, a general feeling of Brexit weariness and, of course, an efficient Conservative campaign. This paper will analyse the Conservative campaign to understand how the Tories managed to easily win an election that was considered by many as extremely important and whose result was almost impossible to predict. First, we will deal with the official slogan of the Conservative campaign: “Get Brexit Done”. We will then see that everything was organized around this simple message: making the most of the popularity of a highly unstable candidate, Boris Johnson, and using any means possible online to drive the point home.https://journals.openedition.org/rfcb/5718BrexitConservative PartyBoris JohnsonDominic Cummings |
| spellingShingle | Alma-Pierre Bonnet As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign Revue Française de Civilisation Britannique Brexit Conservative Party Boris Johnson Dominic Cummings |
| title | As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign |
| title_full | As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign |
| title_fullStr | As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign |
| title_full_unstemmed | As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign |
| title_short | As Easy as Bojo’s ‘Oven-ready’ Brexit Pie? The Conservative Campaign |
| title_sort | as easy as bojo s oven ready brexit pie the conservative campaign |
| topic | Brexit Conservative Party Boris Johnson Dominic Cummings |
| url | https://journals.openedition.org/rfcb/5718 |
| work_keys_str_mv | AT almapierrebonnet aseasyasbojosovenreadybrexitpietheconservativecampaign |