An Examination of the Utilization of Artificial Intelligence Technologies by Advertising Agencies
This article aims to discover the mechanisms behind the adoption and acceptance of AI in advertising industry in Turkey. Semi-structured interviews reflecting technology acceptance literature conducted with agency practitioners to discover the usages and conditions of AI supported applications. Part...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2024-06-01
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| Series: | Yeni Medya |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3717918 |
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