Experimental Typography in Visual Design: A Systematic Literature Review

Experimental typography is a design approach that redefines the form and function of letters by overcoming the rules of traditional typography. The works in this approach offer new ways of expression by using various techniques and forms to increase the visual potential of writing. In line with the...

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Main Authors: Aysel Güney Türkeç, Feray Uğur Erdoğmuş
Format: Article
Language:English
Published: Atatürk University 2025-03-01
Series:Art Vision
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/4369657
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author Aysel Güney Türkeç
Feray Uğur Erdoğmuş
author_facet Aysel Güney Türkeç
Feray Uğur Erdoğmuş
author_sort Aysel Güney Türkeç
collection DOAJ
description Experimental typography is a design approach that redefines the form and function of letters by overcoming the rules of traditional typography. The works in this approach offer new ways of expression by using various techniques and forms to increase the visual potential of writing. In line with the increasing importance of digital design products with the development of technology, this study aims to identify research trends in scientific studies on experimental typography in visual design. The study analyses scientific research on the role of experimental typography in visual design in the years 2013-2023 and identifies the prominent research topics, techniques and research methods used. The PRISMA declaration was used in the review process and the scientific publications obtained were analysed by systematic literature review method. As a result, it is emphasised that in order to understand experimental typography in more depth and to increase the scientific literature in this field, there is a need for comprehensive studies, especially on its integration with new media and digital technologies; in the production of these studies, it is necessary to pay attention to the follow-up of scientific research processes and the explanation of research methods in order to contribute positively to the scientific development of the field and to understand the impact of typography in visual communication.
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institution Kabale University
issn 2822-3144
language English
publishDate 2025-03-01
publisher Atatürk University
record_format Article
series Art Vision
spelling doaj-art-320cde4f82bd4f6c816f91820341a4512025-08-20T03:42:23ZengAtatürk UniversityArt Vision2822-31442025-03-01315411312010.32547/artvision.158604555Experimental Typography in Visual Design: A Systematic Literature ReviewAysel Güney Türkeç0https://orcid.org/0000-0001-8904-2343Feray Uğur Erdoğmuş1https://orcid.org/0000-0002-9401-3405AMASYA ÜNİVERSİTESİ, EĞİTİM FAKÜLTESİAmasya ÜniversitesiExperimental typography is a design approach that redefines the form and function of letters by overcoming the rules of traditional typography. The works in this approach offer new ways of expression by using various techniques and forms to increase the visual potential of writing. In line with the increasing importance of digital design products with the development of technology, this study aims to identify research trends in scientific studies on experimental typography in visual design. The study analyses scientific research on the role of experimental typography in visual design in the years 2013-2023 and identifies the prominent research topics, techniques and research methods used. The PRISMA declaration was used in the review process and the scientific publications obtained were analysed by systematic literature review method. As a result, it is emphasised that in order to understand experimental typography in more depth and to increase the scientific literature in this field, there is a need for comprehensive studies, especially on its integration with new media and digital technologies; in the production of these studies, it is necessary to pay attention to the follow-up of scientific research processes and the explanation of research methods in order to contribute positively to the scientific development of the field and to understand the impact of typography in visual communication.https://dergipark.org.tr/tr/download/article-file/4369657deneysel tipografitipografigörsel tasarımliteratür taramasıexperimental typographytypographyvisual designliterature review
spellingShingle Aysel Güney Türkeç
Feray Uğur Erdoğmuş
Experimental Typography in Visual Design: A Systematic Literature Review
Art Vision
deneysel tipografi
tipografi
görsel tasarım
literatür taraması
experimental typography
typography
visual design
literature review
title Experimental Typography in Visual Design: A Systematic Literature Review
title_full Experimental Typography in Visual Design: A Systematic Literature Review
title_fullStr Experimental Typography in Visual Design: A Systematic Literature Review
title_full_unstemmed Experimental Typography in Visual Design: A Systematic Literature Review
title_short Experimental Typography in Visual Design: A Systematic Literature Review
title_sort experimental typography in visual design a systematic literature review
topic deneysel tipografi
tipografi
görsel tasarım
literatür taraması
experimental typography
typography
visual design
literature review
url https://dergipark.org.tr/tr/download/article-file/4369657
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