Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

Abstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and q...

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Bibliographic Details
Main Authors: Sara Mohamed Abdelaziz El-Menawy, Nehad Hosny Yusuf El-Sayed
Format: Article
Language:English
Published: SpringerOpen 2024-02-01
Series:Future Business Journal
Subjects:
Marketing
Corporate social responsibility
Firm performance
Egypt
Online Access:https://doi.org/10.1186/s43093-024-00302-y
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