Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt
Abstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and q...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2024-02-01
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| Series: | Future Business Journal |
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| Online Access: | https://doi.org/10.1186/s43093-024-00302-y |
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| _version_ | 1849309707811946496 |
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| author | Sara Mohamed Abdelaziz El-Menawy Nehad Hosny Yusuf El-Sayed |
| author_facet | Sara Mohamed Abdelaziz El-Menawy Nehad Hosny Yusuf El-Sayed |
| author_sort | Sara Mohamed Abdelaziz El-Menawy |
| collection | DOAJ |
| description | Abstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and qualitative data acquired through several research methodologies to explore the benefits of Corporate Social Responsibility Marketing Activities Employed by Companies. The collected data are then used to develop an updated and critically analyzed explanatory framework, which establishes the link between financial performance and CSR marketing. The results indicate that the link between CSR and financial performance is strong. The study also provides relevant practical implications for organizations in developing nations, such as Egypt. It shows that adopting and implementing CSR programs can help companies gain competitive advantage. The significance of this study lies in its provision of empirical evidence regarding the influence of marketing practices related to environmental, social, and governance factors on the financial performance of Egyptian companies, specifically in relation to the sustainability index. |
| format | Article |
| id | doaj-art-31c0d401213d4e9f95a7a8a04323d909 |
| institution | Kabale University |
| issn | 2314-7202 2314-7210 |
| language | English |
| publishDate | 2024-02-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Future Business Journal |
| spelling | doaj-art-31c0d401213d4e9f95a7a8a04323d9092025-08-20T03:53:58ZengSpringerOpenFuture Business Journal2314-72022314-72102024-02-0110112510.1186/s43093-024-00302-yCorporate social responsibility marketing; a way to firm performance; an empirical study: case of EgyptSara Mohamed Abdelaziz El-Menawy0Nehad Hosny Yusuf El-Sayed1Future University in EgyptEgyptian Russian UniversityAbstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and qualitative data acquired through several research methodologies to explore the benefits of Corporate Social Responsibility Marketing Activities Employed by Companies. The collected data are then used to develop an updated and critically analyzed explanatory framework, which establishes the link between financial performance and CSR marketing. The results indicate that the link between CSR and financial performance is strong. The study also provides relevant practical implications for organizations in developing nations, such as Egypt. It shows that adopting and implementing CSR programs can help companies gain competitive advantage. The significance of this study lies in its provision of empirical evidence regarding the influence of marketing practices related to environmental, social, and governance factors on the financial performance of Egyptian companies, specifically in relation to the sustainability index.https://doi.org/10.1186/s43093-024-00302-yMarketingCorporate social responsibilityFirm performanceEgypt |
| spellingShingle | Sara Mohamed Abdelaziz El-Menawy Nehad Hosny Yusuf El-Sayed Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt Future Business Journal Marketing Corporate social responsibility Firm performance Egypt |
| title | Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt |
| title_full | Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt |
| title_fullStr | Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt |
| title_full_unstemmed | Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt |
| title_short | Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt |
| title_sort | corporate social responsibility marketing a way to firm performance an empirical study case of egypt |
| topic | Marketing Corporate social responsibility Firm performance Egypt |
| url | https://doi.org/10.1186/s43093-024-00302-y |
| work_keys_str_mv | AT saramohamedabdelazizelmenawy corporatesocialresponsibilitymarketingawaytofirmperformanceanempiricalstudycaseofegypt AT nehadhosnyyusufelsayed corporatesocialresponsibilitymarketingawaytofirmperformanceanempiricalstudycaseofegypt |