Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce

Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce

In cross-border e-commerce, effective marketing resource allocation is crucial due to the complexity introduced by diverse product categories, regional differences, and competition among category managers. Current methods either overlook these constraints or fail to enforce them efficiently due to c...

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Bibliographic Details
Main Authors: Yi Xie, Heng-Qing Ye, Wenbin Zhu
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
cross-border e-commerce
product push notification
machine learning
predictive model
integer programming
minimum-cost flow
Online Access:https://www.mdpi.com/0718-1876/20/2/124
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