Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen
The rapid development of food and beverage industry is certainly a good opportunity for prospective entrepreneurs. But on the other hand, it puts pressure on the company to make the products it sells attract the attention of consumers and buyers. As a result, it is critical to understand the factors...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Politeknik Negeri Bali
2024-03-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1332/826 |
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| author | Dian Retno Intan Litna Nurjannah Ginting Khairul Fahmi Purba Rahmad Suryanto Pirngadi |
| author_facet | Dian Retno Intan Litna Nurjannah Ginting Khairul Fahmi Purba Rahmad Suryanto Pirngadi |
| author_sort | Dian Retno Intan |
| collection | DOAJ |
| description | The rapid development of food and beverage industry is certainly a good opportunity for prospective entrepreneurs. But on the other hand, it puts pressure on the company to make the products it sells attract the attention of consumers and buyers. As a result, it is critical to understand the factors that influence customer satisfaction and loyalty so that customers do not switch to competitors. Some of them are kualitas layanan, kualitas produk, and atmosfir toko . Therefore, it is necessary to research theinfluence of these three factors on customer satisfaction and loyalty at Cafe X in Medan City. The results of this study conclude that kualitas layanan, kualitas produk, and atmosfir toko have a positive and significant effect on customer satisfaction. Consumer satisfaction has a positive and significant effect on consumer loyalty, with the most considered indicators in the evaluation being service experience indicators, and attitudes thatshow loyalty being recommendations or positive word of mouth. |
| format | Article |
| id | doaj-art-31918248ecf347148cb34f77cf99111a |
| institution | Kabale University |
| issn | 0216-9843 2580-5614 |
| language | Indonesian |
| publishDate | 2024-03-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Jurnal Bisnis dan Kewirausahaan |
| spelling | doaj-art-31918248ecf347148cb34f77cf99111a2025-01-20T04:52:29ZindPoliteknik Negeri BaliJurnal Bisnis dan Kewirausahaan0216-98432580-56142024-03-0120171510.31940/jbk.v20i1.7-15Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas KonsumenDian Retno Intan0Litna Nurjannah Ginting1Khairul Fahmi Purba2Rahmad Suryanto Pirngadi3Program Studi Agribisnis, Universitas Muhammadiyah Sumatera, IndonesiaProgram Studi Agribisnis, Universitas Syiah Kuala, IndonesiaProgram Studi Agribisnis, Universitas Muhammadiyah Sumatera, IndonesiaProgram Studi Agribisnis, Universitas Muhammadiyah Sumatera, IndonesiaThe rapid development of food and beverage industry is certainly a good opportunity for prospective entrepreneurs. But on the other hand, it puts pressure on the company to make the products it sells attract the attention of consumers and buyers. As a result, it is critical to understand the factors that influence customer satisfaction and loyalty so that customers do not switch to competitors. Some of them are kualitas layanan, kualitas produk, and atmosfir toko . Therefore, it is necessary to research theinfluence of these three factors on customer satisfaction and loyalty at Cafe X in Medan City. The results of this study conclude that kualitas layanan, kualitas produk, and atmosfir toko have a positive and significant effect on customer satisfaction. Consumer satisfaction has a positive and significant effect on consumer loyalty, with the most considered indicators in the evaluation being service experience indicators, and attitudes thatshow loyalty being recommendations or positive word of mouth.https://ojs2.pnb.ac.id/index.php/JBK/article/view/1332/826customer satisfactionfood and beverage industrykualitas layanansem-plsatmosfir toko |
| spellingShingle | Dian Retno Intan Litna Nurjannah Ginting Khairul Fahmi Purba Rahmad Suryanto Pirngadi Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen Jurnal Bisnis dan Kewirausahaan customer satisfaction food and beverage industry kualitas layanan sem-pls atmosfir toko |
| title | Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen |
| title_full | Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen |
| title_fullStr | Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen |
| title_full_unstemmed | Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen |
| title_short | Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen |
| title_sort | pengaruh kualitas layanan kualitas produk dan atmosfir toko terhadap kepuasan dan loyalitas konsumen |
| topic | customer satisfaction food and beverage industry kualitas layanan sem-pls atmosfir toko |
| url | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1332/826 |
| work_keys_str_mv | AT dianretnointan pengaruhkualitaslayanankualitasprodukdanatmosfirtokoterhadapkepuasandanloyalitaskonsumen AT litnanurjannahginting pengaruhkualitaslayanankualitasprodukdanatmosfirtokoterhadapkepuasandanloyalitaskonsumen AT khairulfahmipurba pengaruhkualitaslayanankualitasprodukdanatmosfirtokoterhadapkepuasandanloyalitaskonsumen AT rahmadsuryantopirngadi pengaruhkualitaslayanankualitasprodukdanatmosfirtokoterhadapkepuasandanloyalitaskonsumen |