Exploratory wine consumer behavior in a transitional market: The case of Poland
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior.Data obtained from 198 Polish wine co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2018-06-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977418300036 |
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