Antecedents and Consequence of Trust - Commitment Towards Artificial Based Customer Experience
With the advent of AI, consumer-brand interactions are undergoing a dramatic transformation (Prikshat, Malik, and Budhwar, 2021). The consumer experience that AI aids is a least explored area of study. This research aims to examine how AI may be used in retail to enhance the purchasing experience f...
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| Format: | Article |
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| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2024-01-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/4572 |
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