Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan

In an attempt to drive tourist interest, Taiwan implemented a series of changes in 2016 seeking to attract new and repeat visitors. Using a sample of 2339 international tourists visiting Taiwan from 2017 to 2020, we aimed to analyze the attractiveness factors of Southeast Asian tourists to Taiwan an...

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Main Authors: Wei-Tse Pai, Jie-Min Lee, Ji-Feng Ding, Ca-Van Pham
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2401147
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author Wei-Tse Pai
Jie-Min Lee
Ji-Feng Ding
Ca-Van Pham
author_facet Wei-Tse Pai
Jie-Min Lee
Ji-Feng Ding
Ca-Van Pham
author_sort Wei-Tse Pai
collection DOAJ
description In an attempt to drive tourist interest, Taiwan implemented a series of changes in 2016 seeking to attract new and repeat visitors. Using a sample of 2339 international tourists visiting Taiwan from 2017 to 2020, we aimed to analyze the attractiveness factors of Southeast Asian tourists to Taiwan and their impact on tourism consumption demand. Employing the Almost Ideal Demand System model by Deaton and Muellbauer (1980), our findings indicate that specialty food, natural scenery, and shopping are the main attractive factors for Southeast Asian tourists to Taiwan. This study’s theoretical contribution is significant, as it demonstrates the direct or indirect influence of tourist attractiveness factors on the pattern of tourism consumption expenditure. Moreover, the findings have practical implications, suggesting considerable variation in Southeast Asian tourists’ tourism consumption demands and price elasticity across different countries.
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institution Kabale University
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series Cogent Social Sciences
spelling doaj-art-30fa908ef98545f2befe9219a6efac3b2025-08-20T04:03:20ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2401147Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to TaiwanWei-Tse Pai0Jie-Min Lee1Ji-Feng Ding2Ca-Van Pham3Department of Finance, National Changhua University of Education, Changhua, TaiwanDepartment of Shipping and Transportation Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanDepartment of Aviation and Maritime Transportation Management, Chang Jung Christian University, Tainan, TaiwanSchool of Economics and Law, Tra Vinh University, VietnamIn an attempt to drive tourist interest, Taiwan implemented a series of changes in 2016 seeking to attract new and repeat visitors. Using a sample of 2339 international tourists visiting Taiwan from 2017 to 2020, we aimed to analyze the attractiveness factors of Southeast Asian tourists to Taiwan and their impact on tourism consumption demand. Employing the Almost Ideal Demand System model by Deaton and Muellbauer (1980), our findings indicate that specialty food, natural scenery, and shopping are the main attractive factors for Southeast Asian tourists to Taiwan. This study’s theoretical contribution is significant, as it demonstrates the direct or indirect influence of tourist attractiveness factors on the pattern of tourism consumption expenditure. Moreover, the findings have practical implications, suggesting considerable variation in Southeast Asian tourists’ tourism consumption demands and price elasticity across different countries.https://www.tandfonline.com/doi/10.1080/23311886.2024.2401147Tourism attractivenesstourism consumption demandprice and expenditure elasticityinbound flightsSoutheast AsiaTourism
spellingShingle Wei-Tse Pai
Jie-Min Lee
Ji-Feng Ding
Ca-Van Pham
Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
Cogent Social Sciences
Tourism attractiveness
tourism consumption demand
price and expenditure elasticity
inbound flights
Southeast Asia
Tourism
title Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
title_full Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
title_fullStr Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
title_full_unstemmed Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
title_short Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan
title_sort exploring tourism attractiveness factors and consumption patterns of southeast asian tourists to taiwan
topic Tourism attractiveness
tourism consumption demand
price and expenditure elasticity
inbound flights
Southeast Asia
Tourism
url https://www.tandfonline.com/doi/10.1080/23311886.2024.2401147
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