CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2018-06-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/506 |
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| _version_ | 1849693438648254464 |
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| author | N. V. Barinova |
| author_facet | N. V. Barinova |
| author_sort | N. V. Barinova |
| collection | DOAJ |
| description | The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as they provide an indicator of economy development showing the degree of meeting the population needs. The author summarized the theoretical material dealing with this line, revised it creatively and gave a forecast of consumption development for the future. Such notions as ‘needs’, ‘consumption’ and ‘customer behavior’ were defined. The algorithm of the process of decision-making about the purchase was provided and factors influencing this process were enumerated. The author shows new trends of shaping a customer choice in conditions of passing-over to digital economy. The article points out that as informational-communications technologies develop, information begins to play a more and more important role in the process of customer decision-making. Apart from that issues of market segmentation were considered, classification of key groups of today’s customers was put forward and groups of customers using ICT in the process of decision-making were identified. |
| format | Article |
| id | doaj-art-30ca0f229a8e403989d382cd96e3f3e2 |
| institution | DOAJ |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2018-06-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-30ca0f229a8e403989d382cd96e3f3e22025-08-20T03:20:24ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512018-06-010314014610.21686/2413-2829-2018-3-140-146477CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAYN. V. Barinova0Plekhanov Russian University of EconomicsThe current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as they provide an indicator of economy development showing the degree of meeting the population needs. The author summarized the theoretical material dealing with this line, revised it creatively and gave a forecast of consumption development for the future. Such notions as ‘needs’, ‘consumption’ and ‘customer behavior’ were defined. The algorithm of the process of decision-making about the purchase was provided and factors influencing this process were enumerated. The author shows new trends of shaping a customer choice in conditions of passing-over to digital economy. The article points out that as informational-communications technologies develop, information begins to play a more and more important role in the process of customer decision-making. Apart from that issues of market segmentation were considered, classification of key groups of today’s customers was put forward and groups of customers using ICT in the process of decision-making were identified.https://vest.rea.ru/jour/article/view/506customer behaviorneedscustomer abilitycustomermarketing |
| spellingShingle | N. V. Barinova CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY Вестник Российского экономического университета имени Г. В. Плеханова customer behavior needs customer ability customer marketing |
| title | CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY |
| title_full | CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY |
| title_fullStr | CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY |
| title_full_unstemmed | CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY |
| title_short | CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY |
| title_sort | customer behavior transformation history and today |
| topic | customer behavior needs customer ability customer marketing |
| url | https://vest.rea.ru/jour/article/view/506 |
| work_keys_str_mv | AT nvbarinova customerbehaviortransformationhistoryandtoday |