Free shipping in e-commerce: a systematic literature review
Free shipping in e-commerce has become a crucial strategy to attract and retain customers in a highly competitive markets, becoming a key advantage for companies seeking to meet evolving consumer demands. This study aims to perform a systematic review of the existing scientific literature on free s...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Colombia
2025-03-01
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| Series: | Dyna |
| Subjects: | |
| Online Access: | https://revistas.unal.edu.co/index.php/dyna/article/view/116445 |
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