Free shipping in e-commerce: a systematic literature review

Free shipping in e-commerce has become a crucial strategy to attract and retain customers in a highly competitive markets, becoming a key advantage for companies seeking to meet evolving consumer demands. This study aims to perform a systematic review of the existing scientific literature on free s...

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Bibliographic Details
Main Authors: Josue Caracara-Flores, María Fernanda Carnero Quispe, Alvaro Jaime Delgado-Paz, Alfredo Pericón-Balderrama
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2025-03-01
Series:Dyna
Subjects:
Online Access:https://revistas.unal.edu.co/index.php/dyna/article/view/116445
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