Promoting iron folic acid consumption using social norms as a mechanism of change in the Reduction in Anemia through Normative Innovations (RANI) project: a randomized controlled trial

Promoting iron folic acid consumption using social norms as a mechanism of change in the Reduction in Anemia through Normative Innovations (RANI) project: a randomized controlled trial

Abstract Background More than 60% of women of reproductive age in Odisha, India are anemic. The national long-term efforts in reducing anemia have focused mostly on the supply side, with a paucity of campaigns on the demand side. Social norms serve as significant determinants of human behavior, but...

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Bibliographic Details
Main Authors: Bee-Ah Kang, Rajiv N. Rimal, Jeffrey Bingenheimer, Rohini Ganjoo, Hagere Yilma, Erica Sedlander
Format: Article
Language:English
Published: BMC 2025-04-01
Series:BMC Nutrition
Subjects:
Social norms
Anemia
Iron
Folic acid
India
Women of reproductive age
Online Access:https://doi.org/10.1186/s40795-025-01053-x
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