The Influence of Gamification on Repurchase Intention at E-Marketplace from a Habit Perspective

The Influence of Gamification on Repurchase Intention at E-Marketplace from a Habit Perspective

This study investigates how gamification influences habit formation and repurchase intention in Indonesian e-marketplaces, focusing on key elements such as points, rewards, badges, and challenges. Using the Stimulus-Organism-Response (SOR) model and habit formation theory, the research examines how...

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Bibliographic Details
Main Authors: Bekti Suratmanto, Yonathan Dri Handarkho, Andi Wahju Raharjo Emanuel
Format: Article
Language:English
Published: University of Zagreb, Faculty of organization and informatics 2025-01-01
Series:Journal of Information and Organizational Sciences
Subjects:
Gamification
E-marketplace
Customer Engagement
Habit
Repurchase Intention
Online Access:https://hrcak.srce.hr/file/477813
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