Customer engagement: transactional vs. relationship marketing

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Bibliographic Details
Main Authors: Tereza Šonková, Monika Grabowska
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin 2015-05-01
Series:Journal of International Studies
Online Access:http://jois.eu/files/JIS_Vol8_No1_Sonkova_Grabowska.pdf
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