Customer engagement: transactional vs. relationship marketing

Customer engagement: transactional vs. relationship marketing

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Bibliographic Details
Main Authors:	Tereza Šonková, Monika Grabowska
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2015-05-01
Series:	Journal of International Studies
Online Access:	http://jois.eu/files/JIS_Vol8_No1_Sonkova_Grabowska.pdf
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