Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation

This research identifies how technological aspects help small and medium-sized businesses in Jordan develop their e-commerce activities. Critical technological elements investigated in this research consist of the ICT infrastructure, digital payment systems, cybersecurity, and technological literac...

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Main Authors: Basim Abbas Ali Alobaydi, Mohammad Mahmoud Saleem Alzubi, Ali Mohammad Ali Alqudah
Format: Article
Language:English
Published: Research and Development Academy 2025-05-01
Series:Heritage and Sustainable Development
Online Access:https://www.hsd.ardascience.com/index.php/journal/article/view/1192
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author Basim Abbas Ali Alobaydi
Mohammad Mahmoud Saleem Alzubi
Ali Mohammad Ali Alqudah
author_facet Basim Abbas Ali Alobaydi
Mohammad Mahmoud Saleem Alzubi
Ali Mohammad Ali Alqudah
author_sort Basim Abbas Ali Alobaydi
collection DOAJ
description This research identifies how technological aspects help small and medium-sized businesses in Jordan develop their e-commerce activities. Critical technological elements investigated in this research consist of the ICT infrastructure, digital payment systems, cybersecurity, and technological literacy. Small and medium-sized enterprises must adopt e-commerce to thrive within the fast-evolving digital global marketplace. All significant factors assessed during this research showed that technological literacy stood out as the primary driver for e-commerce success by allowing SMEs to utilize digital tools efficiently. Digital payment systems establish reliable payment mechanisms for online purchases, which build consumer trust, while cybersecurity protects personal customer information and strengthens consumer trust. Jordanian SMEs struggle with digital transformation because they have limited ICT infrastructure alongside scarce transformative resources. The researchers gathered structured survey responses from 121 SMEs located throughout Jordan. All selected SMEs for this research had completed at least five years of business operation according to random selection criteria. SPSS served as the platform through which researchers surveyed relationships between technological aspects and e-commerce integration. Research outcomes deliver appropriate guidance for policymakers and business figures, enabling them to expand SME potential and accelerate e-commerce penetration in Jordan.
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spelling doaj-art-2ff9ebdef02c4bc186fa1c20c295d3cb2025-08-20T02:41:10ZengResearch and Development AcademyHeritage and Sustainable Development2712-05542025-05-017110.37868/hsd.v7i1.1192Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformationBasim Abbas Ali Alobaydi0Mohammad Mahmoud Saleem Alzubi1Ali Mohammad Ali Alqudah2Al-Zaytoonah University of Jordan, JordanMiddle East University, JordanAl-Zaytoonah University of Jordan, Jordan This research identifies how technological aspects help small and medium-sized businesses in Jordan develop their e-commerce activities. Critical technological elements investigated in this research consist of the ICT infrastructure, digital payment systems, cybersecurity, and technological literacy. Small and medium-sized enterprises must adopt e-commerce to thrive within the fast-evolving digital global marketplace. All significant factors assessed during this research showed that technological literacy stood out as the primary driver for e-commerce success by allowing SMEs to utilize digital tools efficiently. Digital payment systems establish reliable payment mechanisms for online purchases, which build consumer trust, while cybersecurity protects personal customer information and strengthens consumer trust. Jordanian SMEs struggle with digital transformation because they have limited ICT infrastructure alongside scarce transformative resources. The researchers gathered structured survey responses from 121 SMEs located throughout Jordan. All selected SMEs for this research had completed at least five years of business operation according to random selection criteria. SPSS served as the platform through which researchers surveyed relationships between technological aspects and e-commerce integration. Research outcomes deliver appropriate guidance for policymakers and business figures, enabling them to expand SME potential and accelerate e-commerce penetration in Jordan. https://www.hsd.ardascience.com/index.php/journal/article/view/1192
spellingShingle Basim Abbas Ali Alobaydi
Mohammad Mahmoud Saleem Alzubi
Ali Mohammad Ali Alqudah
Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
Heritage and Sustainable Development
title Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
title_full Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
title_fullStr Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
title_full_unstemmed Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
title_short Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation
title_sort advancing e commerce adoption among smes in jordan a path to digital transformation
url https://www.hsd.ardascience.com/index.php/journal/article/view/1192
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AT mohammadmahmoudsaleemalzubi advancingecommerceadoptionamongsmesinjordanapathtodigitaltransformation
AT alimohammadalialqudah advancingecommerceadoptionamongsmesinjordanapathtodigitaltransformation