Association between recruitment methods and attrition in Internet-based studies.

Internet-based systems for epidemiological studies have advantages over traditional approaches as they can potentially recruit and monitor a wider range of individuals in a relatively inexpensive fashion. We studied the association between communication strategies used for recruitment (offline, onli...

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Main Authors: Paolo Bajardi, Daniela Paolotti, Alessandro Vespignani, Ken Eames, Sebastian Funk, W John Edmunds, Clement Turbelin, Marion Debin, Vittoria Colizza, Ronald Smallenburg, Carl Koppeschaar, Ana O Franco, Vitor Faustino, AnnaSara Carnahan, Moa Rehn, Franco Merletti, Jeroen Douwes, Ridvan Firestone, Lorenzo Richiardi
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0114925
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author Paolo Bajardi
Daniela Paolotti
Alessandro Vespignani
Ken Eames
Sebastian Funk
W John Edmunds
Clement Turbelin
Marion Debin
Vittoria Colizza
Ronald Smallenburg
Carl Koppeschaar
Ana O Franco
Vitor Faustino
AnnaSara Carnahan
Moa Rehn
Franco Merletti
Jeroen Douwes
Ridvan Firestone
Lorenzo Richiardi
author_facet Paolo Bajardi
Daniela Paolotti
Alessandro Vespignani
Ken Eames
Sebastian Funk
W John Edmunds
Clement Turbelin
Marion Debin
Vittoria Colizza
Ronald Smallenburg
Carl Koppeschaar
Ana O Franco
Vitor Faustino
AnnaSara Carnahan
Moa Rehn
Franco Merletti
Jeroen Douwes
Ridvan Firestone
Lorenzo Richiardi
author_sort Paolo Bajardi
collection DOAJ
description Internet-based systems for epidemiological studies have advantages over traditional approaches as they can potentially recruit and monitor a wider range of individuals in a relatively inexpensive fashion. We studied the association between communication strategies used for recruitment (offline, online, face-to-face) and follow-up participation in nine Internet-based cohorts: the Influenzanet network of platforms for influenza surveillance which includes seven cohorts in seven different European countries, the Italian birth cohort Ninfea and the New Zealand birth cohort ELF. Follow-up participation varied from 43% to 89% depending on the cohort. Although there were heterogeneities among studies, participants who became aware of the study through an online communication campaign compared with those through traditional offline media seemed to have a lower follow-up participation in 8 out of 9 cohorts. There were no clear differences in participation between participants enrolled face-to-face and those enrolled through other offline strategies. An Internet-based campaign for Internet-based epidemiological studies seems to be less effective than an offline one in enrolling volunteers who keep participating in follow-up questionnaires. This suggests that even for Internet-based epidemiological studies an offline enrollment campaign would be helpful in order to achieve a higher participation proportion and limit the cohort attrition.
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spelling doaj-art-2fe6b53f3a7f4749b87db9b31bfb082d2025-08-20T02:22:39ZengPublic Library of Science (PLoS)PLoS ONE1932-62032014-01-01912e11492510.1371/journal.pone.0114925Association between recruitment methods and attrition in Internet-based studies.Paolo BajardiDaniela PaolottiAlessandro VespignaniKen EamesSebastian FunkW John EdmundsClement TurbelinMarion DebinVittoria ColizzaRonald SmallenburgCarl KoppeschaarAna O FrancoVitor FaustinoAnnaSara CarnahanMoa RehnFranco MerlettiJeroen DouwesRidvan FirestoneLorenzo RichiardiInternet-based systems for epidemiological studies have advantages over traditional approaches as they can potentially recruit and monitor a wider range of individuals in a relatively inexpensive fashion. We studied the association between communication strategies used for recruitment (offline, online, face-to-face) and follow-up participation in nine Internet-based cohorts: the Influenzanet network of platforms for influenza surveillance which includes seven cohorts in seven different European countries, the Italian birth cohort Ninfea and the New Zealand birth cohort ELF. Follow-up participation varied from 43% to 89% depending on the cohort. Although there were heterogeneities among studies, participants who became aware of the study through an online communication campaign compared with those through traditional offline media seemed to have a lower follow-up participation in 8 out of 9 cohorts. There were no clear differences in participation between participants enrolled face-to-face and those enrolled through other offline strategies. An Internet-based campaign for Internet-based epidemiological studies seems to be less effective than an offline one in enrolling volunteers who keep participating in follow-up questionnaires. This suggests that even for Internet-based epidemiological studies an offline enrollment campaign would be helpful in order to achieve a higher participation proportion and limit the cohort attrition.https://doi.org/10.1371/journal.pone.0114925
spellingShingle Paolo Bajardi
Daniela Paolotti
Alessandro Vespignani
Ken Eames
Sebastian Funk
W John Edmunds
Clement Turbelin
Marion Debin
Vittoria Colizza
Ronald Smallenburg
Carl Koppeschaar
Ana O Franco
Vitor Faustino
AnnaSara Carnahan
Moa Rehn
Franco Merletti
Jeroen Douwes
Ridvan Firestone
Lorenzo Richiardi
Association between recruitment methods and attrition in Internet-based studies.
PLoS ONE
title Association between recruitment methods and attrition in Internet-based studies.
title_full Association between recruitment methods and attrition in Internet-based studies.
title_fullStr Association between recruitment methods and attrition in Internet-based studies.
title_full_unstemmed Association between recruitment methods and attrition in Internet-based studies.
title_short Association between recruitment methods and attrition in Internet-based studies.
title_sort association between recruitment methods and attrition in internet based studies
url https://doi.org/10.1371/journal.pone.0114925
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