Exposure to smoking tobacco, roll-your-own tobacco, heated tobacco product, and e-cigarette advertising in 28 European countries
Introduction Exposure to tobacco product advertising, promotion, and sponsorship remains a challenge to tobacco control in many areas across the globe. The objective of this study was to explore the prevalence, sources and factors associated with exposure to advertising of heated tobacco products (H...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2024-09-01
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| Series: | Population Medicine |
| Subjects: | |
| Online Access: | https://www.populationmedicine.eu/Exposure-to-smoking-tobacco-roll-your-own-tobacco-nheated-tobacco-product-and-e-cigarette,193944,0,2.html |
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| Summary: | Introduction
Exposure to tobacco product advertising,
promotion, and sponsorship remains a challenge to tobacco
control in many areas across the globe. The objective of this
study was to explore the prevalence, sources and factors
associated with exposure to advertising of heated tobacco
products (HTPs), e-cigarettes and smoking tobacco across
28 European countries.
Methods
We performed a secondary analysis of wave
93.2 of the Eurobarometer survey, which was conducted
in 28 European countries during August–September
2020. Respondents were requested to provide detailed
information on their exposure to tobacco advertising through
multiple sources, its frequency and their demographical
characteristics. Weighting was performed within all
descriptive analyses to account for the sampling design.
Results
The reported exposure to advertising of smoking
tobacco, e-cigarettes and HTPs was 34.6% (95% CI:
33.7–35.6), 39.3% (95% CI: 38.4–40.4) and 28.2% (95%
CI: 27.4–29.2), respectively. The overall prevalence of
frequent exposure to smoking tobacco advertising was
4.3% (95% CI: 3.9–4.7); however, exposure to advertising
of smoking tobacco products differed significantly across
the 28 European countries surveyed. Frequent exposure
to e-cigarette advertising was reported by 6.8% (95%
CI: 6.3–7.4) of all respondents, with the United Kingdom
(21.6%) and Ireland (14.1%) having the highest prevalence
of frequent exposure. Higher exposure to advertising of
tobacco and nicotine products was reported by those aged
15–24 years for smoking tobacco products (AOR=1.35; 95%
CI: 1.22–1.49), e-cigarettes (AOR=1.88; 95% CI: 1.70–2.07),
and HTPs (AOR=1.92; 95% CI: 1.73–2.13) compared to older
participants.
Conclusions
Our analyses indicate cross-country differences
in exposure to advertising of smoking tobacco, e-cigarettes
and HTPs and highlight sociodemographic characteristics
associated with specific exposure routes of advertising in
Europe. The current findings provide an evidence base that
may fuel discussions related to potential revisions of the
European Tobacco Advertising Directive. |
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| ISSN: | 2654-1459 |