STRATEGIC TOOLS IN ASSESSING THE BUSINESS ENVIRONMENT OF A PAN-EUROPEAN DISTRIBUTED RESEARCH INFRASTRUCTURE
The purpose of this article is to showcase the strategic tools used in examining the business environment of a pan-European distributed research infrastructure (RI) with the aim of identifying the key factors that may influence its activity, identifying the emerging risks, better defining its strate...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2023-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.23_3/Art70.pdf |
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| Summary: | The purpose of this article is to showcase the strategic tools used in examining the business environment of a pan-European distributed research infrastructure (RI) with the aim of identifying the key factors that may influence its activity, identifying the emerging risks, better defining its strategy and objectives, better-addressing stakeholders’ concerns. PESTLE analysis, SWOT analysis and Mendelow’s stakeholder matrix are effective tools for strategic planning and decision-making. In this regard, the article conveys these tools in the case study of METROFOOD-RI, a future distributed RI operating in the ESFRI domain of Health & Food. It indicates the key factors at the macro-economic level, the main pros and cons of METROFOOD-RI, market opportunities and menaces and the relationships that should be built with various stakeholders. A clear understanding of the impact of these elements is essential in planning the creation of such large-scale RI. |
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| ISSN: | 2284-7995 2285-3952 |