Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?

Do ideologically extreme candidates actively pursue small donations? The literature on money in politics debates whether “small” individual campaign donors are more ideologically extreme than large donors. This paper reverses the question, investigating whether extreme candidates request smaller con...

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Main Author: Seo-young Silvia Kim
Format: Article
Language:English
Published: SAGE Publishing 2025-08-01
Series:Research & Politics
Online Access:https://doi.org/10.1177/20531680251362036
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author Seo-young Silvia Kim
author_facet Seo-young Silvia Kim
author_sort Seo-young Silvia Kim
collection DOAJ
description Do ideologically extreme candidates actively pursue small donations? The literature on money in politics debates whether “small” individual campaign donors are more ideologically extreme than large donors. This paper reverses the question, investigating whether extreme candidates request smaller contributions from potential donors. Using data from U.S. congressional candidates’ fundraising platforms in the 2020 elections, I examine how campaigns typically present a set of suggested donation amounts to solicit money from potential donors efficiently. While party, in-state income levels, and the usage of major fundraising platforms mattered, ideological extremism had no bearing on the amounts candidates asked for. Given that solicitation amounts have been long and easily optimized through A/B testing, I interpret this as extreme candidates not finding it profitable to ask for smaller amounts, which is more aligned with the view that small donors are not more ideologically extreme than large donors.
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spelling doaj-art-2f95d9cccb3e4bbb9316e739f72fcc602025-08-20T03:38:06ZengSAGE PublishingResearch & Politics2053-16802025-08-011210.1177/20531680251362036Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?Seo-young Silvia KimDo ideologically extreme candidates actively pursue small donations? The literature on money in politics debates whether “small” individual campaign donors are more ideologically extreme than large donors. This paper reverses the question, investigating whether extreme candidates request smaller contributions from potential donors. Using data from U.S. congressional candidates’ fundraising platforms in the 2020 elections, I examine how campaigns typically present a set of suggested donation amounts to solicit money from potential donors efficiently. While party, in-state income levels, and the usage of major fundraising platforms mattered, ideological extremism had no bearing on the amounts candidates asked for. Given that solicitation amounts have been long and easily optimized through A/B testing, I interpret this as extreme candidates not finding it profitable to ask for smaller amounts, which is more aligned with the view that small donors are not more ideologically extreme than large donors.https://doi.org/10.1177/20531680251362036
spellingShingle Seo-young Silvia Kim
Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
Research & Politics
title Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
title_full Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
title_fullStr Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
title_full_unstemmed Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
title_short Fundraising on the fringe: Do ideologically extreme candidates solicit small donations?
title_sort fundraising on the fringe do ideologically extreme candidates solicit small donations
url https://doi.org/10.1177/20531680251362036
work_keys_str_mv AT seoyoungsilviakim fundraisingonthefringedoideologicallyextremecandidatessolicitsmalldonations