Lazer e consumo na percepção dos estudantes universitários

The relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergradu...

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Main Authors: Márcia Botelho Oliveira, Neuza Maria da Silva, Renato Mareto
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2014-01-01
Series:Ciências Sociais Unisinos
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=93831121011
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author Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
author_facet Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
author_sort Márcia Botelho Oliveira
collection DOAJ
description The relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergraduate and graduate students of a Federal University in order to find out whether such activities are related to the act of consuming. Three hundred students participated in the survey: 246 undergraduates and 54 graduates. Data were quantitatively analyzed using the Statistical Package for Social Sciences – SPSS, version 17.0, with which we performed exploratory and variance analysis, Cronbach’s Alpha cal- culation, frequency analysis and cross tabulations. The most cited activities as the main form of leisure enjoyed by the students required spending money and the second most cited reason for not enjoying leisure more often was related to their financial situation. Regarding the level of satisfaction with leisure in the city of Viçosa (MG), we noticed that students who spend more time watching television were more unsatisfied than the others. If advertising is capable of influencing young people surrounded by opportunities and knowledge, as shown in this study, the influence of marketing strategies on the portion of the population which does not have the same opportunities to study is alarming. Thus we confirm the need for education for a conscious consumption which separates leisure from consumption. Such education should be part of the curriculum in elementary and high schools, as well as colleges and universities.
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institution Kabale University
issn 2177-6229
language Portuguese
publishDate 2014-01-01
publisher Universidade do Vale do Rio dos Sinos (UNISINOS)
record_format Article
series Ciências Sociais Unisinos
spelling doaj-art-2f7c9df8e75b4da6b216b19cdac407162025-02-06T23:31:40ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292014-01-015018696Lazer e consumo na percepção dos estudantes universitáriosMárcia Botelho OliveiraNeuza Maria da SilvaRenato MaretoThe relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergraduate and graduate students of a Federal University in order to find out whether such activities are related to the act of consuming. Three hundred students participated in the survey: 246 undergraduates and 54 graduates. Data were quantitatively analyzed using the Statistical Package for Social Sciences – SPSS, version 17.0, with which we performed exploratory and variance analysis, Cronbach’s Alpha cal- culation, frequency analysis and cross tabulations. The most cited activities as the main form of leisure enjoyed by the students required spending money and the second most cited reason for not enjoying leisure more often was related to their financial situation. Regarding the level of satisfaction with leisure in the city of Viçosa (MG), we noticed that students who spend more time watching television were more unsatisfied than the others. If advertising is capable of influencing young people surrounded by opportunities and knowledge, as shown in this study, the influence of marketing strategies on the portion of the population which does not have the same opportunities to study is alarming. Thus we confirm the need for education for a conscious consumption which separates leisure from consumption. Such education should be part of the curriculum in elementary and high schools, as well as colleges and universities.http://www.redalyc.org/articulo.oa?id=93831121011leisureconsumptionuniversity students
spellingShingle Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
Lazer e consumo na percepção dos estudantes universitários
Ciências Sociais Unisinos
leisure
consumption
university students
title Lazer e consumo na percepção dos estudantes universitários
title_full Lazer e consumo na percepção dos estudantes universitários
title_fullStr Lazer e consumo na percepção dos estudantes universitários
title_full_unstemmed Lazer e consumo na percepção dos estudantes universitários
title_short Lazer e consumo na percepção dos estudantes universitários
title_sort lazer e consumo na percepcao dos estudantes universitarios
topic leisure
consumption
university students
url http://www.redalyc.org/articulo.oa?id=93831121011
work_keys_str_mv AT marciabotelhooliveira lazereconsumonapercepcaodosestudantesuniversitarios
AT neuzamariadasilva lazereconsumonapercepcaodosestudantesuniversitarios
AT renatomareto lazereconsumonapercepcaodosestudantesuniversitarios