Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence
This study explores the integration of immersive technologies, specifically virtual reality (VR), to enhance tourist experiences in the rapidly expanding religious tourism sector. Despite VR’s potential, limited research has examined its impact on religious tourism. This study addresses this gap by...
Saved in:
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
|
| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/8818559 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849333989796478976 |
|---|---|
| author | Eman Alkhalifah Ramy Hammady Mahmoud Abdelrahman Alyaa Darwish Ella Cranmer Ons Al-Shamaileh Aikaterini Bourazeri Timothy Jung |
| author_facet | Eman Alkhalifah Ramy Hammady Mahmoud Abdelrahman Alyaa Darwish Ella Cranmer Ons Al-Shamaileh Aikaterini Bourazeri Timothy Jung |
| author_sort | Eman Alkhalifah |
| collection | DOAJ |
| description | This study explores the integration of immersive technologies, specifically virtual reality (VR), to enhance tourist experiences in the rapidly expanding religious tourism sector. Despite VR’s potential, limited research has examined its impact on religious tourism. This study addresses this gap by investigating the role of emotional attachment in influencing VR presence during pre-, on-site, and postexperiences of VR-mediated religious tourism. A quantitative survey was conducted with 201 respondents who participated in VR religious tourism activities. The empirical analysis, conducted using SPSS and AMOS structural equation modeling (SEM), assessed how VR-mediated religious tourism impacts VR presence and tourist attitudes before actual visits. The findings enhance the understanding of VR’s role in shaping Islamic religious tourists’ attitudes and behaviors, revealing the positive influence of VR across different stages of the visit. The study also highlights the significant role of emotional attachment in enhancing previsit intentions, demonstrating its impact on visit intention and emotional connection. This research underscores VR’s potential to improve value creation, influence attitude changes, and enhance user experiences in religious tourism. By extending the existing literature, this study offers new insights into how VR can be effectively utilized to boost tourist engagement and satisfaction in the religious tourism sector. |
| format | Article |
| id | doaj-art-2f760a3f90274acda15f4e5ad5036593 |
| institution | Kabale University |
| issn | 2578-1863 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Human Behavior and Emerging Technologies |
| spelling | doaj-art-2f760a3f90274acda15f4e5ad50365932025-08-20T03:45:41ZengWileyHuman Behavior and Emerging Technologies2578-18632025-01-01202510.1155/hbe2/8818559Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR PresenceEman Alkhalifah0Ramy Hammady1Mahmoud Abdelrahman2Alyaa Darwish3Ella Cranmer4Ons Al-Shamaileh5Aikaterini Bourazeri6Timothy Jung7College of Art and DesignWinchester School of ArtBusiness SchoolNewcastle Business SchoolBusiness SchoolCollege of Interdisciplinary StudiesSchool of Computer Science and Electronic EngineeringBusiness SchoolThis study explores the integration of immersive technologies, specifically virtual reality (VR), to enhance tourist experiences in the rapidly expanding religious tourism sector. Despite VR’s potential, limited research has examined its impact on religious tourism. This study addresses this gap by investigating the role of emotional attachment in influencing VR presence during pre-, on-site, and postexperiences of VR-mediated religious tourism. A quantitative survey was conducted with 201 respondents who participated in VR religious tourism activities. The empirical analysis, conducted using SPSS and AMOS structural equation modeling (SEM), assessed how VR-mediated religious tourism impacts VR presence and tourist attitudes before actual visits. The findings enhance the understanding of VR’s role in shaping Islamic religious tourists’ attitudes and behaviors, revealing the positive influence of VR across different stages of the visit. The study also highlights the significant role of emotional attachment in enhancing previsit intentions, demonstrating its impact on visit intention and emotional connection. This research underscores VR’s potential to improve value creation, influence attitude changes, and enhance user experiences in religious tourism. By extending the existing literature, this study offers new insights into how VR can be effectively utilized to boost tourist engagement and satisfaction in the religious tourism sector.http://dx.doi.org/10.1155/hbe2/8818559 |
| spellingShingle | Eman Alkhalifah Ramy Hammady Mahmoud Abdelrahman Alyaa Darwish Ella Cranmer Ons Al-Shamaileh Aikaterini Bourazeri Timothy Jung Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence Human Behavior and Emerging Technologies |
| title | Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence |
| title_full | Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence |
| title_fullStr | Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence |
| title_full_unstemmed | Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence |
| title_short | Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence |
| title_sort | virtual reality s impact on tourist attitudes in islamic religious tourism exploring emotional attachment and vr presence |
| url | http://dx.doi.org/10.1155/hbe2/8818559 |
| work_keys_str_mv | AT emanalkhalifah virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT ramyhammady virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT mahmoudabdelrahman virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT alyaadarwish virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT ellacranmer virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT onsalshamaileh virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT aikaterinibourazeri virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence AT timothyjung virtualrealitysimpactontouristattitudesinislamicreligioustourismexploringemotionalattachmentandvrpresence |