COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE
The article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
North-Caucasus Federal University
2021-09-01
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| Series: | Гуманитарные и юридические исследования |
| Subjects: | |
| Online Access: | https://humanitieslaw.ncfu.ru/jour/article/view/832 |
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