“Femvertising” and “Manufacturing consent” for the post-feminist smart entrepreneurial self: Badya’s Ramadan advertisement and campaign
In this paper, I critically examine the idealized post-feminist entrepreneurial performance within elite semiotic landscapes and how these elements are jointly propagandized in the Egyptian TV advertisement and “Watch It” advertising campaign of Badya, an emerging neoliberally-oriented smart gated c...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2024.2405260 |
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