Vignettes: a data collection technique to handle the differential operation of items in surveys

Vignettes are scenarios used in many areas of academic research, whose main application is related to situations in which judgments about people are subject to biases or distortions. Despite the wide use of vignettes in surveys, the recommendations for their creation are limited in the literature. T...

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Main Authors: Antonio Sergio Silva, Wilerson Lucas Campos-Silva, Maria Aparecida Gouvea, Milton Carlos Farina
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123058781002
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author Antonio Sergio Silva
Wilerson Lucas Campos-Silva
Maria Aparecida Gouvea
Milton Carlos Farina
author_facet Antonio Sergio Silva
Wilerson Lucas Campos-Silva
Maria Aparecida Gouvea
Milton Carlos Farina
author_sort Antonio Sergio Silva
collection DOAJ
description Vignettes are scenarios used in many areas of academic research, whose main application is related to situations in which judgments about people are subject to biases or distortions. Despite the wide use of vignettes in surveys, the recommendations for their creation are limited in the literature. Thus, this study aims to review and describe criteria presented in the literature for robust textualization of vignettes. This study presents a literature review on the use of vignettes and describes a minimum set of criteria (plausibility, clarity, simplicity, content validity and analogy between the vignette and the construct) for the judicious application of this methodology. They have presented four vignettes constructed from the literature review and validated by panel of experts, with the purpose of capturing the perception of respondents on the protagonists’ actions in scenarios about co-creation value in a health service. In this way, the study conceives the essential elements for the development of this methodology.
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institution Kabale University
issn 1807-734X
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publisher FUCAPE Business School
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series BBR: Brazilian Business Review
spelling doaj-art-2f4d813496c847d2acbdb1b565fb351d2025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-01161163110.15728/bbr.2019.16.1.2Vignettes: a data collection technique to handle the differential operation of items in surveysAntonio Sergio SilvaWilerson Lucas Campos-SilvaMaria Aparecida GouveaMilton Carlos FarinaVignettes are scenarios used in many areas of academic research, whose main application is related to situations in which judgments about people are subject to biases or distortions. Despite the wide use of vignettes in surveys, the recommendations for their creation are limited in the literature. Thus, this study aims to review and describe criteria presented in the literature for robust textualization of vignettes. This study presents a literature review on the use of vignettes and describes a minimum set of criteria (plausibility, clarity, simplicity, content validity and analogy between the vignette and the construct) for the judicious application of this methodology. They have presented four vignettes constructed from the literature review and validated by panel of experts, with the purpose of capturing the perception of respondents on the protagonists’ actions in scenarios about co-creation value in a health service. In this way, the study conceives the essential elements for the development of this methodology.http://www.redalyc.org/articulo.oa?id=123058781002vignettesscenariosdata collectionsurveysdifferential item functioning
spellingShingle Antonio Sergio Silva
Wilerson Lucas Campos-Silva
Maria Aparecida Gouvea
Milton Carlos Farina
Vignettes: a data collection technique to handle the differential operation of items in surveys
BBR: Brazilian Business Review
vignettes
scenarios
data collection
surveys
differential item functioning
title Vignettes: a data collection technique to handle the differential operation of items in surveys
title_full Vignettes: a data collection technique to handle the differential operation of items in surveys
title_fullStr Vignettes: a data collection technique to handle the differential operation of items in surveys
title_full_unstemmed Vignettes: a data collection technique to handle the differential operation of items in surveys
title_short Vignettes: a data collection technique to handle the differential operation of items in surveys
title_sort vignettes a data collection technique to handle the differential operation of items in surveys
topic vignettes
scenarios
data collection
surveys
differential item functioning
url http://www.redalyc.org/articulo.oa?id=123058781002
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AT mariaaparecidagouvea vignettesadatacollectiontechniquetohandlethedifferentialoperationofitemsinsurveys
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