Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages
Abstract The advancement of SMEs is crucial for a global trend in every nation since they are pivotal in enhancing the national economy and creating additional opportunities, particularly in the Sustainable Development Goals (SDGs) setting. This study aims to establish a framework regarding “the dir...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-04-01
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| Series: | Journal of Innovation and Entrepreneurship |
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| Online Access: | https://doi.org/10.1186/s13731-025-00482-z |
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| author | Salsabila Aisyah Alfaiza Hazlinda Binti Hassan Hosam Alden Riyadh Baligh Ali Hasan Beshr Tuqa Abdalnafie Taha Mohammed Ghanim Zangnaa |
| author_facet | Salsabila Aisyah Alfaiza Hazlinda Binti Hassan Hosam Alden Riyadh Baligh Ali Hasan Beshr Tuqa Abdalnafie Taha Mohammed Ghanim Zangnaa |
| author_sort | Salsabila Aisyah Alfaiza |
| collection | DOAJ |
| description | Abstract The advancement of SMEs is crucial for a global trend in every nation since they are pivotal in enhancing the national economy and creating additional opportunities, particularly in the Sustainable Development Goals (SDGs) setting. This study aims to establish a framework regarding “the direct influence of market opportunities and challenges on sustainable entrepreneurship.” We developed a new model and descriptive steps on the basis of the variables of the study. To accomplish the research’s objective, we applied a quantitative research method to examine the influence of market opportunities and disadvantages on sustainable entrepreneurship. This research was implemented and evaluated in the business sector for numerous SMEs in South Iraqi cities, using a questionnaire as a data collection method, with a sample size of 432 general managers and marketing managers employed in SMEs. The analysis utilized the AMOS 26 software to test the study’s hypotheses. The findings indicated a direct positive effect on the market challenges and prospects for sustainable entrepreneurship. This study indicates a focus on mitigating market disadvantages and enhancing opportunities for SMEs through establishing essential guidelines and regulations that can mitigate market disadvantages and transform them into substantial opportunities that enhance sustainable entrepreneurship in SMEs. |
| format | Article |
| id | doaj-art-2f34ce178c9442f8a52c6936439e15eb |
| institution | OA Journals |
| issn | 2192-5372 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj-art-2f34ce178c9442f8a52c6936439e15eb2025-08-20T02:17:05ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722025-04-0114111610.1186/s13731-025-00482-zNavigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantagesSalsabila Aisyah Alfaiza0Hazlinda Binti Hassan1Hosam Alden Riyadh2Baligh Ali Hasan Beshr3Tuqa Abdalnafie Taha4Mohammed Ghanim Zangnaa5School of Economics and Business, Telkom UniversitySchool of Business Management, College of Business, Universiti Utara MalaysiaSchool of Economics and Business, Telkom UniversityDepartment of Administrative Sciences, College of Administrative and Financial Science, Gulf UniversityUniversity of MosulNineveh Real Estate Bank, Iraqi Ministry of FinanceAbstract The advancement of SMEs is crucial for a global trend in every nation since they are pivotal in enhancing the national economy and creating additional opportunities, particularly in the Sustainable Development Goals (SDGs) setting. This study aims to establish a framework regarding “the direct influence of market opportunities and challenges on sustainable entrepreneurship.” We developed a new model and descriptive steps on the basis of the variables of the study. To accomplish the research’s objective, we applied a quantitative research method to examine the influence of market opportunities and disadvantages on sustainable entrepreneurship. This research was implemented and evaluated in the business sector for numerous SMEs in South Iraqi cities, using a questionnaire as a data collection method, with a sample size of 432 general managers and marketing managers employed in SMEs. The analysis utilized the AMOS 26 software to test the study’s hypotheses. The findings indicated a direct positive effect on the market challenges and prospects for sustainable entrepreneurship. This study indicates a focus on mitigating market disadvantages and enhancing opportunities for SMEs through establishing essential guidelines and regulations that can mitigate market disadvantages and transform them into substantial opportunities that enhance sustainable entrepreneurship in SMEs.https://doi.org/10.1186/s13731-025-00482-zSustainable Development Goals (SDGs)OpportunitiesDisadvantagesSustainable entrepreneurship |
| spellingShingle | Salsabila Aisyah Alfaiza Hazlinda Binti Hassan Hosam Alden Riyadh Baligh Ali Hasan Beshr Tuqa Abdalnafie Taha Mohammed Ghanim Zangnaa Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages Journal of Innovation and Entrepreneurship Sustainable Development Goals (SDGs) Opportunities Disadvantages Sustainable entrepreneurship |
| title | Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages |
| title_full | Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages |
| title_fullStr | Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages |
| title_full_unstemmed | Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages |
| title_short | Navigating dynamic market challenges to enhancing sustainable entrepreneurship in SMEs through opportunities and disadvantages |
| title_sort | navigating dynamic market challenges to enhancing sustainable entrepreneurship in smes through opportunities and disadvantages |
| topic | Sustainable Development Goals (SDGs) Opportunities Disadvantages Sustainable entrepreneurship |
| url | https://doi.org/10.1186/s13731-025-00482-z |
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