Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit
Developing digital marketing competencies and team spirit is essential in vocational education to cope with the digital economy’s demands. Based on the needs assessment of vocational students and related literature research, this study discusses how to develop and implement the project-based Blended...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Education |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2498092 |
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| author | Linxi Tan Thanin Ratanaolarn Kanyarat Sriwisathiyakun |
| author_facet | Linxi Tan Thanin Ratanaolarn Kanyarat Sriwisathiyakun |
| author_sort | Linxi Tan |
| collection | DOAJ |
| description | Developing digital marketing competencies and team spirit is essential in vocational education to cope with the digital economy’s demands. Based on the needs assessment of vocational students and related literature research, this study discusses how to develop and implement the project-based Blended Learning (PjBBL) model and evaluates its effectiveness in enhancing digital marketing competencies and team spirit among vocational students. The research employs a quasi-experimental design with 90 students from Tongren Polytechnic College, Guizhou, China, divided equally into experimental and control groups. The experimental group followed the PjBBL model. The control group used blended learning (BL) methods. The learning activity lasted 8 weeks, pre-tests and post-tests were administered using a 5-point Likert scale for digital marketing competencies and team spirit. MANOVA analysis (level 0.05) showed a significant difference in digital marketing competencies and team spirit between PjBBL and BL. The results revealed that while both groups showed improvement, the experimental group achieved significantly higher scores in both areas, indicating the effectiveness of the PjBBL model. This study provides valuable insights into improving vocational education through innovative teaching approaches. |
| format | Article |
| id | doaj-art-2f00ed8ba1804dea94582d199784a05e |
| institution | OA Journals |
| issn | 2331-186X |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Education |
| spelling | doaj-art-2f00ed8ba1804dea94582d199784a05e2025-08-20T02:11:09ZengTaylor & Francis GroupCogent Education2331-186X2025-12-0112110.1080/2331186X.2025.2498092Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spiritLinxi Tan0Thanin Ratanaolarn1Kanyarat Sriwisathiyakun2School of Industrial Education and Technology, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, ThailandSchool of Industrial Education and Technology, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, ThailandSchool of Industrial Education and Technology, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, ThailandDeveloping digital marketing competencies and team spirit is essential in vocational education to cope with the digital economy’s demands. Based on the needs assessment of vocational students and related literature research, this study discusses how to develop and implement the project-based Blended Learning (PjBBL) model and evaluates its effectiveness in enhancing digital marketing competencies and team spirit among vocational students. The research employs a quasi-experimental design with 90 students from Tongren Polytechnic College, Guizhou, China, divided equally into experimental and control groups. The experimental group followed the PjBBL model. The control group used blended learning (BL) methods. The learning activity lasted 8 weeks, pre-tests and post-tests were administered using a 5-point Likert scale for digital marketing competencies and team spirit. MANOVA analysis (level 0.05) showed a significant difference in digital marketing competencies and team spirit between PjBBL and BL. The results revealed that while both groups showed improvement, the experimental group achieved significantly higher scores in both areas, indicating the effectiveness of the PjBBL model. This study provides valuable insights into improving vocational education through innovative teaching approaches.https://www.tandfonline.com/doi/10.1080/2331186X.2025.2498092Project-based blended learningdigital marketing competenciesteam spiritvocational educationClassroom PracticeCurriculum Studies |
| spellingShingle | Linxi Tan Thanin Ratanaolarn Kanyarat Sriwisathiyakun Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit Cogent Education Project-based blended learning digital marketing competencies team spirit vocational education Classroom Practice Curriculum Studies |
| title | Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit |
| title_full | Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit |
| title_fullStr | Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit |
| title_full_unstemmed | Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit |
| title_short | Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit |
| title_sort | project based blended learning for vocational education enhancing digital marketing competencies and team spirit |
| topic | Project-based blended learning digital marketing competencies team spirit vocational education Classroom Practice Curriculum Studies |
| url | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2498092 |
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