Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach
This study examines Vietnamese young tourists’ perceptions of smart tourism applications, focusing on their influence on flow experiences and re-browse intentions. Using an extended Technology Acceptance Model (TAM), the research surveyed 455 respondents, analyzing how app dimensions—user interface...
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| Format: | Article |
| Language: | English |
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University North
2025-01-01
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| Series: | Tehnički Glasnik |
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| Online Access: | https://hrcak.srce.hr/file/477066 |
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| _version_ | 1850266207536545792 |
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| author | Thai-Ngoc Pham |
| author_facet | Thai-Ngoc Pham |
| author_sort | Thai-Ngoc Pham |
| collection | DOAJ |
| description | This study examines Vietnamese young tourists’ perceptions of smart tourism applications, focusing on their influence on flow experiences and re-browse intentions. Using an extended Technology Acceptance Model (TAM), the research surveyed 455 respondents, analyzing how app dimensions—user interface design, informativeness, interactivity, personalization, and accessibility—affect perceived ease of use, usefulness, enjoyment, and security. The findings reveal that perceived enjoyment and security significantly enhance e-flow experiences, which in turn foster re-browse intentions. Practical implications include strategies for app developers to optimize design features and personalization to improve user engagement and loyalty. |
| format | Article |
| id | doaj-art-2eeda45921c7462cb25ca3b03740c97a |
| institution | OA Journals |
| issn | 1846-6168 1848-5588 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University North |
| record_format | Article |
| series | Tehnički Glasnik |
| spelling | doaj-art-2eeda45921c7462cb25ca3b03740c97a2025-08-20T01:54:15ZengUniversity NorthTehnički Glasnik1846-61681848-55882025-01-0119227128410.31803/tg-20241213154237Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM ApproachThai-Ngoc Pham0Faculty of Economics – Law, Dong Thap University, 783 Pham Huu Lau, Ward 6, Cao Lanh city, Dong Thap province, VietnamThis study examines Vietnamese young tourists’ perceptions of smart tourism applications, focusing on their influence on flow experiences and re-browse intentions. Using an extended Technology Acceptance Model (TAM), the research surveyed 455 respondents, analyzing how app dimensions—user interface design, informativeness, interactivity, personalization, and accessibility—affect perceived ease of use, usefulness, enjoyment, and security. The findings reveal that perceived enjoyment and security significantly enhance e-flow experiences, which in turn foster re-browse intentions. Practical implications include strategies for app developers to optimize design features and personalization to improve user engagement and loyalty.https://hrcak.srce.hr/file/477066e-flow experiencere-browse intentionsmart app dimensionsVietnamese young tourists |
| spellingShingle | Thai-Ngoc Pham Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach Tehnički Glasnik e-flow experience re-browse intention smart app dimensions Vietnamese young tourists |
| title | Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach |
| title_full | Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach |
| title_fullStr | Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach |
| title_full_unstemmed | Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach |
| title_short | Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps: An Extended TAM Approach |
| title_sort | understanding vietnamese tourists re browse intentions for smart tourism apps an extended tam approach |
| topic | e-flow experience re-browse intention smart app dimensions Vietnamese young tourists |
| url | https://hrcak.srce.hr/file/477066 |
| work_keys_str_mv | AT thaingocpham understandingvietnamesetouristsrebrowseintentionsforsmarttourismappsanextendedtamapproach |