Determinant Factors of Green Marketing Adoption in the Hospitality Sector

Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well...

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Bibliographic Details
Main Authors: Liviu B. Vlad, Dragoş C. Vasile, Octav-Ionuţ Macovei, Claudia E. Ţuclea
Format: Article
Language:English
Published: Editura ASE 2016-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2573
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