Determinant Factors of Green Marketing Adoption in the Hospitality Sector
Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well...
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| Main Authors: | Liviu B. Vlad, Dragoş C. Vasile, Octav-Ionuţ Macovei, Claudia E. Ţuclea |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2016-11-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2573 |
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