INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS
Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high ser...
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| Format: | Article |
| Language: | Russian |
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Nauka
2016-11-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/508 |
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| _version_ | 1849253003190599680 |
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| author | A. V. Kovalenko V. V. Filatov |
| author_facet | A. V. Kovalenko V. V. Filatov |
| author_sort | A. V. Kovalenko |
| collection | DOAJ |
| description | Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high service standards may be warranted only through implementation of innovations linked with newest information technologies. |
| format | Article |
| id | doaj-art-2e9f82b6de3d4edd90cec954ce296974 |
| institution | Kabale University |
| issn | 2079-4665 2411-796X |
| language | Russian |
| publishDate | 2016-11-01 |
| publisher | Nauka |
| record_format | Article |
| series | Модернизация, инновация, развитие |
| spelling | doaj-art-2e9f82b6de3d4edd90cec954ce2969742025-08-20T03:56:28ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2016-11-0134(12)7883504INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTSA. V. Kovalenko0V. V. Filatov1Euroasian Open Institute ANO VPORazumovsky Moscow State Technology and Management University FBGOU VPOInnovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high service standards may be warranted only through implementation of innovations linked with newest information technologies.https://www.mir-nayka.com/jour/article/view/508innovationdevelopmentactivitieseconomicsinsurancemarketingmarketinformationtechnology |
| spellingShingle | A. V. Kovalenko V. V. Filatov INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS Модернизация, инновация, развитие innovation development activities economics insurance marketing market information technology |
| title | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_full | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_fullStr | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_full_unstemmed | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_short | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_sort | insurance marketing of innovations in the regional market of services under present conditions strategic aspects |
| topic | innovation development activities economics insurance marketing market information technology |
| url | https://www.mir-nayka.com/jour/article/view/508 |
| work_keys_str_mv | AT avkovalenko insurancemarketingofinnovationsintheregionalmarketofservicesunderpresentconditionsstrategicaspects AT vvfilatov insurancemarketingofinnovationsintheregionalmarketofservicesunderpresentconditionsstrategicaspects |