User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis
In response to the widespread issue of fake comments on e-commerce platforms, this study aims to analyze and propose a blockchain-based solution to incentivize authentic user feedback and reduce the prevalence of fraudulent reviews. Specifically, this paper constructs a tripartite evolutionary game...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Entropy |
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| Online Access: | https://www.mdpi.com/1099-4300/26/12/1005 |
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| author | Chengyi Le Ran Zheng Ting Lu Yu Chen |
| author_facet | Chengyi Le Ran Zheng Ting Lu Yu Chen |
| author_sort | Chengyi Le |
| collection | DOAJ |
| description | In response to the widespread issue of fake comments on e-commerce platforms, this study aims to analyze and propose a blockchain-based solution to incentivize authentic user feedback and reduce the prevalence of fraudulent reviews. Specifically, this paper constructs a tripartite evolutionary game model between sellers, buyers, and e-commerce platforms to study the real comment mechanism of blockchain. The strategy evolution under different incentive factors is simulated using replication dynamic equation analysis and Matlab software simulation. The study found that introducing smart contracts and “tokens” for incentives not only increased incentives for real comments but also reduced the negative experiences caused by “speculative” sellers, thereby influencing buyers to opt for authentic reviews. By structuring interactions through blockchain, the mechanism helped lower informational entropy thus reducing disorder and unpredictability in buyer and seller behavior and contributing to system stability. Further, by increasing penalties for dishonest behavior under the “credit on the chain” system, the platform lowered entropy in the system by promoting trust and reducing fraudulent activities. The real comment mechanism based on blockchain proposed in this paper can effectively enhance the order and transparency within the comment ecosystem. These findings contribute to theory and practice by providing strategic insights for e-commerce platforms to encourage genuine feedback, reduce informational entropy, and mitigate fake comments, ultimately fostering a more reliable online marketplace. |
| format | Article |
| id | doaj-art-2e3141a02aa444718bf56795d9ca0867 |
| institution | DOAJ |
| issn | 1099-4300 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Entropy |
| spelling | doaj-art-2e3141a02aa444718bf56795d9ca08672025-08-20T02:53:33ZengMDPI AGEntropy1099-43002024-11-012612100510.3390/e26121005User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game AnalysisChengyi Le0Ran Zheng1Ting Lu2Yu Chen3School of Business, Ningbo University, Ningbo 315211, ChinaSchool of Economics and Management, East China Jiaotong University, Nanchang 330013, ChinaInstitution of Education, Capital Normal University, Beijing 100089, ChinaSchool of Economics and Management, East China Jiaotong University, Nanchang 330013, ChinaIn response to the widespread issue of fake comments on e-commerce platforms, this study aims to analyze and propose a blockchain-based solution to incentivize authentic user feedback and reduce the prevalence of fraudulent reviews. Specifically, this paper constructs a tripartite evolutionary game model between sellers, buyers, and e-commerce platforms to study the real comment mechanism of blockchain. The strategy evolution under different incentive factors is simulated using replication dynamic equation analysis and Matlab software simulation. The study found that introducing smart contracts and “tokens” for incentives not only increased incentives for real comments but also reduced the negative experiences caused by “speculative” sellers, thereby influencing buyers to opt for authentic reviews. By structuring interactions through blockchain, the mechanism helped lower informational entropy thus reducing disorder and unpredictability in buyer and seller behavior and contributing to system stability. Further, by increasing penalties for dishonest behavior under the “credit on the chain” system, the platform lowered entropy in the system by promoting trust and reducing fraudulent activities. The real comment mechanism based on blockchain proposed in this paper can effectively enhance the order and transparency within the comment ecosystem. These findings contribute to theory and practice by providing strategic insights for e-commerce platforms to encourage genuine feedback, reduce informational entropy, and mitigate fake comments, ultimately fostering a more reliable online marketplace.https://www.mdpi.com/1099-4300/26/12/1005blockchaine-commerce transactionsreal commentssmart contractstripartite evolution game |
| spellingShingle | Chengyi Le Ran Zheng Ting Lu Yu Chen User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis Entropy blockchain e-commerce transactions real comments smart contracts tripartite evolution game |
| title | User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis |
| title_full | User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis |
| title_fullStr | User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis |
| title_full_unstemmed | User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis |
| title_short | User Real Comments Incentive Mechanism Based on Blockchain in E-Commerce Transactions—A Tripartite Evolutionary Game Analysis |
| title_sort | user real comments incentive mechanism based on blockchain in e commerce transactions a tripartite evolutionary game analysis |
| topic | blockchain e-commerce transactions real comments smart contracts tripartite evolution game |
| url | https://www.mdpi.com/1099-4300/26/12/1005 |
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