Investigating the effects of green marketing on development of brand fascination
This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-04-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_98.pdf |
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