The European tomato market. An approach by export competitiveness maps.

Most empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a who...

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Main Authors: María de Las Mercedes Capobianco-Uriarte, Juan Aparicio, Jaime De Pablo-Valenciano, María Del Pilar Casado-Belmonte
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0250867&type=printable
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author María de Las Mercedes Capobianco-Uriarte
Juan Aparicio
Jaime De Pablo-Valenciano
María Del Pilar Casado-Belmonte
author_facet María de Las Mercedes Capobianco-Uriarte
Juan Aparicio
Jaime De Pablo-Valenciano
María Del Pilar Casado-Belmonte
author_sort María de Las Mercedes Capobianco-Uriarte
collection DOAJ
description Most empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a whole. This study presents an evaluation of the tomato export competitiveness, from a differentiated demand perspective, analysing its main customers markets in the context of European Union. The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. The Constant Market Share was adapted to focus on the differentiated demand so as to observe the influence of the worldwide crisis (2007/08) on the European tomato market. This study allows the analysis of profile changes into the competitor exporting economies. As a contribution to the methodology, this study presents a new graphical way of representing the results of Constant Market Share methodology by means of export competitiveness maps in the European tomato market for the group for each main competitor in each European client market. According to our results, Spain and Belgium are candidate countries to be competitive in the main European markets.
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spelling doaj-art-2e0fc3841e9b44859e220bd00a39de942025-08-20T03:00:49ZengPublic Library of Science (PLoS)PLoS ONE1932-62032021-01-01165e025086710.1371/journal.pone.0250867The European tomato market. An approach by export competitiveness maps.María de Las Mercedes Capobianco-UriarteJuan AparicioJaime De Pablo-ValencianoMaría Del Pilar Casado-BelmonteMost empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a whole. This study presents an evaluation of the tomato export competitiveness, from a differentiated demand perspective, analysing its main customers markets in the context of European Union. The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. The Constant Market Share was adapted to focus on the differentiated demand so as to observe the influence of the worldwide crisis (2007/08) on the European tomato market. This study allows the analysis of profile changes into the competitor exporting economies. As a contribution to the methodology, this study presents a new graphical way of representing the results of Constant Market Share methodology by means of export competitiveness maps in the European tomato market for the group for each main competitor in each European client market. According to our results, Spain and Belgium are candidate countries to be competitive in the main European markets.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0250867&type=printable
spellingShingle María de Las Mercedes Capobianco-Uriarte
Juan Aparicio
Jaime De Pablo-Valenciano
María Del Pilar Casado-Belmonte
The European tomato market. An approach by export competitiveness maps.
PLoS ONE
title The European tomato market. An approach by export competitiveness maps.
title_full The European tomato market. An approach by export competitiveness maps.
title_fullStr The European tomato market. An approach by export competitiveness maps.
title_full_unstemmed The European tomato market. An approach by export competitiveness maps.
title_short The European tomato market. An approach by export competitiveness maps.
title_sort european tomato market an approach by export competitiveness maps
url https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0250867&type=printable
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