Exploring Embedded Finance in Digital Marketing Impact on Marketing Strategy, User Experience and Customer Loyalty

Exploring Embedded Finance in Digital Marketing Impact on Marketing Strategy, User Experience and Customer Loyalty

Penelitian ini mengeksplorasi dampak embedded finance terhadap strategi pemasaran digital, pengalaman pengguna, dan loyalitas pelanggan. Dengan menggunakan metode tinjauan pustaka sistematis (SLR), penelitian ini menganalisis bagaimana integrasi layanan keuangan ke dalam platform non-keuangan memeng...

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Bibliographic Details
Main Authors: Mukhtar Galib, Syamsul Rijal
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2025-03-01
Series:Jurnal Administrasi Bisnis
Subjects:
embedded finance
digital marketing
user experience
customer loyalty
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/65309
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