Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product
In the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation regularly. Netflix, as a creation of the digitalization McDonald,&Smith-Rowsey (2016) with the term "the Netflix effect,” introduces a pioneering role of the platform in...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2022-06-01
|
| Series: | İletişim Kuram ve Araştırma Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2007698 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850196738332164096 |
|---|---|
| author | Xheni Simaku |
| author_facet | Xheni Simaku |
| author_sort | Xheni Simaku |
| collection | DOAJ |
| description | In the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation regularly. Netflix, as a creation of the digitalization McDonald,&Smith-Rowsey (2016) with the term "the Netflix effect,” introduces a pioneering role of the platform in the streaming culture of recommendation, immediate delivery, and custom-personalized production. The algorithms and the Netflix mechanisms are designed to capitalize on the viewer's activities and to maximize the time spent on the platform; they are highly effective. With this platform, a new well-known brand was born, and with those new hedonistic consumers, the “Netflix and Chill” motto legalizes and emphasizes the brand by creating a new sort of cultural taste in a society where the emotional side of consumption is becoming more and more prominent. In this context, this paper aims to observe Turkish students' hedonistic behavior in Netflix binge-watching. A reception study will be done using focus groups; four different focus groups will be monitored. Each of these groups consisted of five Netflix viewers belonging to generation Z. The study will show the degree of viewers' hedonism and on the self-perception about it. |
| format | Article |
| id | doaj-art-2da7bf17a3eb417c9d49e4b72dd399ba |
| institution | OA Journals |
| issn | 2147-4524 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | Ankara Haci Bayram Veli University |
| record_format | Article |
| series | İletişim Kuram ve Araştırma Dergisi |
| spelling | doaj-art-2da7bf17a3eb417c9d49e4b72dd399ba2025-08-20T02:13:22ZengAnkara Haci Bayram Veli Universityİletişim Kuram ve Araştırma Dergisi2147-45242022-06-0120225817018410.47998/ikad.10041621643Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic ProductXheni Simaku0https://orcid.org/0000-0003-2212-8315HALIC UNIVERSITYIn the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation regularly. Netflix, as a creation of the digitalization McDonald,&Smith-Rowsey (2016) with the term "the Netflix effect,” introduces a pioneering role of the platform in the streaming culture of recommendation, immediate delivery, and custom-personalized production. The algorithms and the Netflix mechanisms are designed to capitalize on the viewer's activities and to maximize the time spent on the platform; they are highly effective. With this platform, a new well-known brand was born, and with those new hedonistic consumers, the “Netflix and Chill” motto legalizes and emphasizes the brand by creating a new sort of cultural taste in a society where the emotional side of consumption is becoming more and more prominent. In this context, this paper aims to observe Turkish students' hedonistic behavior in Netflix binge-watching. A reception study will be done using focus groups; four different focus groups will be monitored. Each of these groups consisted of five Netflix viewers belonging to generation Z. The study will show the degree of viewers' hedonism and on the self-perception about it.https://dergipark.org.tr/tr/download/article-file/2007698netflixtüketimcilikhedonizmaşırı i̇zlemez kuşağı.netflixconsumerismhedonismbinge-watchinggeneration z. |
| spellingShingle | Xheni Simaku Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product İletişim Kuram ve Araştırma Dergisi netflix tüketimcilik hedonizm aşırı i̇zleme z kuşağı. netflix consumerism hedonism binge-watching generation z. |
| title | Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product |
| title_full | Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product |
| title_fullStr | Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product |
| title_full_unstemmed | Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product |
| title_short | Netflix and Chill: An analysis of Turkish Generation Z viewers on The New Hedonistic Product |
| title_sort | netflix and chill an analysis of turkish generation z viewers on the new hedonistic product |
| topic | netflix tüketimcilik hedonizm aşırı i̇zleme z kuşağı. netflix consumerism hedonism binge-watching generation z. |
| url | https://dergipark.org.tr/tr/download/article-file/2007698 |
| work_keys_str_mv | AT xhenisimaku netflixandchillananalysisofturkishgenerationzviewersonthenewhedonisticproduct |