Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations
This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles, the framework addresses critical gaps in traditio...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | Tourism and Hospitality |
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| Online Access: | https://www.mdpi.com/2673-5768/6/1/12 |
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| author | Thomas Krabokoukis |
| author_facet | Thomas Krabokoukis |
| author_sort | Thomas Krabokoukis |
| collection | DOAJ |
| description | This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles, the framework addresses critical gaps in traditional linear models to maximize bookings for hotels and enhance awareness of destinations. The three-stage cyclical process, attraction, engagement, and conversion, ensures continuous feedback and refinement across the customer journey. Hotels benefit from tailored techniques, such as dynamic pricing and personalized recommendations, while destinations focus on storytelling and user-generated content to forge emotional connections. Compared to traditional marketing models, this framework uniquely integrates online and offline interactions to create cohesive customer experiences. Key findings reveal that the TADMF fosters a dynamic interplay between theoretical innovation and practical applicability, demonstrating scalability and adaptability to diverse tourism contexts. The study concludes that the TADMF offers a robust foundation for addressing the evolving challenges of digital marketing in tourism, paving the way for future research into advanced technologies such as AR, VR, and AI. |
| format | Article |
| id | doaj-art-2d8ca86e2918481fa32ab3dfab105ad0 |
| institution | DOAJ |
| issn | 2673-5768 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj-art-2d8ca86e2918481fa32ab3dfab105ad02025-08-20T02:43:09ZengMDPI AGTourism and Hospitality2673-57682025-01-01611210.3390/tourhosp6010012Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and DestinationsThomas Krabokoukis0Department of Planning and Regional Development, University of Thessaly, 382 21 Volos, GreeceThis study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles, the framework addresses critical gaps in traditional linear models to maximize bookings for hotels and enhance awareness of destinations. The three-stage cyclical process, attraction, engagement, and conversion, ensures continuous feedback and refinement across the customer journey. Hotels benefit from tailored techniques, such as dynamic pricing and personalized recommendations, while destinations focus on storytelling and user-generated content to forge emotional connections. Compared to traditional marketing models, this framework uniquely integrates online and offline interactions to create cohesive customer experiences. Key findings reveal that the TADMF fosters a dynamic interplay between theoretical innovation and practical applicability, demonstrating scalability and adaptability to diverse tourism contexts. The study concludes that the TADMF offers a robust foundation for addressing the evolving challenges of digital marketing in tourism, paving the way for future research into advanced technologies such as AR, VR, and AI.https://www.mdpi.com/2673-5768/6/1/12adaptive digital marketingneuromarketingtourism marketing frameworkshotels and destinationscustomer journey optimization |
| spellingShingle | Thomas Krabokoukis Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations Tourism and Hospitality adaptive digital marketing neuromarketing tourism marketing frameworks hotels and destinations customer journey optimization |
| title | Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations |
| title_full | Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations |
| title_fullStr | Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations |
| title_full_unstemmed | Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations |
| title_short | Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations |
| title_sort | bridging neuromarketing and data analytics in tourism an adaptive digital marketing framework for hotels and destinations |
| topic | adaptive digital marketing neuromarketing tourism marketing frameworks hotels and destinations customer journey optimization |
| url | https://www.mdpi.com/2673-5768/6/1/12 |
| work_keys_str_mv | AT thomaskrabokoukis bridgingneuromarketinganddataanalyticsintourismanadaptivedigitalmarketingframeworkforhotelsanddestinations |