Les formats-manif de l’industrie de la mode : stéréotypes et trivialité
Facing several controversial situations, fashion industry is often obliged to develop communication strategies in order to dissolve negative representations related to its management. Advertising can be a positive partner as long as it proposes uncommon tactics. Representations of manifestos and pro...
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| Format: | Article |
| Language: | fra |
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Pléiade (EA 7338)
2018-09-01
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| Series: | Itinéraires |
| Subjects: | |
| Online Access: | https://journals.openedition.org/itineraires/4273 |
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| _version_ | 1849328349380345856 |
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| author | Eleni Mouratidou |
| author_facet | Eleni Mouratidou |
| author_sort | Eleni Mouratidou |
| collection | DOAJ |
| description | Facing several controversial situations, fashion industry is often obliged to develop communication strategies in order to dissolve negative representations related to its management. Advertising can be a positive partner as long as it proposes uncommon tactics. Representations of manifestos and protest marches is a part of the way the fashion industry seize upon fixed and symbolic discourses related to political or artistic positions while introducing them into communicational and consumerist goals. This sort of distortion reveals manifesto’s trivial dimension and contributes to the construction of standard discourses qualified as manifesto-patterns. |
| format | Article |
| id | doaj-art-2d71d647b3d4472fb4396630ac63d3e3 |
| institution | Kabale University |
| issn | 2427-920X |
| language | fra |
| publishDate | 2018-09-01 |
| publisher | Pléiade (EA 7338) |
| record_format | Article |
| series | Itinéraires |
| spelling | doaj-art-2d71d647b3d4472fb4396630ac63d3e32025-08-20T03:47:37ZfraPléiade (EA 7338)Itinéraires2427-920X2018-09-012018110.4000/itineraires.4273Les formats-manif de l’industrie de la mode : stéréotypes et trivialitéEleni MouratidouFacing several controversial situations, fashion industry is often obliged to develop communication strategies in order to dissolve negative representations related to its management. Advertising can be a positive partner as long as it proposes uncommon tactics. Representations of manifestos and protest marches is a part of the way the fashion industry seize upon fixed and symbolic discourses related to political or artistic positions while introducing them into communicational and consumerist goals. This sort of distortion reveals manifesto’s trivial dimension and contributes to the construction of standard discourses qualified as manifesto-patterns.https://journals.openedition.org/itineraires/4273stereotypefixed discoursedistortiontrivialityadvertising |
| spellingShingle | Eleni Mouratidou Les formats-manif de l’industrie de la mode : stéréotypes et trivialité Itinéraires stereotype fixed discourse distortion triviality advertising |
| title | Les formats-manif de l’industrie de la mode : stéréotypes et trivialité |
| title_full | Les formats-manif de l’industrie de la mode : stéréotypes et trivialité |
| title_fullStr | Les formats-manif de l’industrie de la mode : stéréotypes et trivialité |
| title_full_unstemmed | Les formats-manif de l’industrie de la mode : stéréotypes et trivialité |
| title_short | Les formats-manif de l’industrie de la mode : stéréotypes et trivialité |
| title_sort | les formats manif de l industrie de la mode stereotypes et trivialite |
| topic | stereotype fixed discourse distortion triviality advertising |
| url | https://journals.openedition.org/itineraires/4273 |
| work_keys_str_mv | AT elenimouratidou lesformatsmanifdelindustriedelamodestereotypesettrivialite |