ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design. The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka In...

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Bibliographic Details
Main Authors: Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-11-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Influencer Marketing
Product Packaging
Purchasing Decision
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/15087
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