A Structural Model for Customer Perceived Value in E-banking Service
The primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Camb...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-09-01
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| Series: | Vikalpa |
| Online Access: | https://doi.org/10.1177/02560909251348705 |
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| _version_ | 1849230072930631680 |
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| author | Long Kim Teerasak Jindabot Sook Fern Yeo Kanyanit Wichianrat |
| author_facet | Long Kim Teerasak Jindabot Sook Fern Yeo Kanyanit Wichianrat |
| author_sort | Long Kim |
| collection | DOAJ |
| description | The primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value. |
| format | Article |
| id | doaj-art-2d3242e69cc94ba0a2281ab3bb2d3839 |
| institution | Kabale University |
| issn | 0256-0909 2395-3799 |
| language | English |
| publishDate | 2025-09-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Vikalpa |
| spelling | doaj-art-2d3242e69cc94ba0a2281ab3bb2d38392025-08-21T12:03:44ZengSAGE PublishingVikalpa0256-09092395-37992025-09-015010.1177/02560909251348705A Structural Model for Customer Perceived Value in E-banking ServiceLong Kim0Teerasak Jindabot1Sook Fern Yeo2Kanyanit Wichianrat3Center of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Thai Buri, Nakhon Si Thammarat, ThailandManagement Sciences, Prince of Songkla University, Hat Yai, Songkhla, ThailandMultimedia University, Malacca, MalaysiaFaculty of Economics and Business Administration, Thaksin University, ThailandThe primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value.https://doi.org/10.1177/02560909251348705 |
| spellingShingle | Long Kim Teerasak Jindabot Sook Fern Yeo Kanyanit Wichianrat A Structural Model for Customer Perceived Value in E-banking Service Vikalpa |
| title | A Structural Model for Customer Perceived Value in E-banking Service |
| title_full | A Structural Model for Customer Perceived Value in E-banking Service |
| title_fullStr | A Structural Model for Customer Perceived Value in E-banking Service |
| title_full_unstemmed | A Structural Model for Customer Perceived Value in E-banking Service |
| title_short | A Structural Model for Customer Perceived Value in E-banking Service |
| title_sort | structural model for customer perceived value in e banking service |
| url | https://doi.org/10.1177/02560909251348705 |
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