APPLICATION OF MOBILE PHONES IN THE MARKETING OF BANANA IN ONDO STATE, NIGERIA

This paper studied the application of mobile phones in the marketing of banana in Ondo State, Nigeria. Banana is a major tropical fruit, consumed widely for its taste, texture, energy, digestibility and cost-effectiveness across major towns and rural communities in Ondo State, Nigeria. Given the hig...

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Bibliographic Details
Main Authors: Joseph Omotoso AJAYI, Amaka Precious NNAJI, Jimoh Atanda AFOLABI, Esan Agbabiaka ADERINOLA, Taiwo Timothy AMOS
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2016-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.16_1/Art1.pdf
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