Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China
Family farmers face various business risks, including natural disasters, policies, technology adoption, and market uncertainties. This paper develops a conceptual framework for the formation mechanism of family farmers’ business adaptation behaviors by linking “risk perception, key beliefs, and adap...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/15/1/86 |
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| author | Yu Mou Xiaofeng Li |
| author_facet | Yu Mou Xiaofeng Li |
| author_sort | Yu Mou |
| collection | DOAJ |
| description | Family farmers face various business risks, including natural disasters, policies, technology adoption, and market uncertainties. This paper develops a conceptual framework for the formation mechanism of family farmers’ business adaptation behaviors by linking “risk perception, key beliefs, and adaptation behavior”. Using microdata from 363 family farmers in Sichuan Province, China, and applying ordered logit model regression analysis, we find that both risk perception and key beliefs positively influence family farmers’ business adaptation behavior. Key beliefs partially mediate this relationship, while risk preference negatively moderates the effect of risk perception on business adaptation behavior. Additionally, family farmers with higher farm profit levels and larger social networks are more likely to engage in business adaptation behavior. Family farmers who have higher education, are older, operate larger-scale farms, and are male exhibit stronger risk perceptions. |
| format | Article |
| id | doaj-art-2d058e70d1944f41a196b614e7eabc9b |
| institution | Kabale University |
| issn | 2076-328X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-2d058e70d1944f41a196b614e7eabc9b2025-01-24T13:22:52ZengMDPI AGBehavioral Sciences2076-328X2025-01-011518610.3390/bs15010086Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, ChinaYu Mou0Xiaofeng Li1Business School, Sichuan University, Chengdu 610064, ChinaBusiness School, Sichuan University, Chengdu 610064, ChinaFamily farmers face various business risks, including natural disasters, policies, technology adoption, and market uncertainties. This paper develops a conceptual framework for the formation mechanism of family farmers’ business adaptation behaviors by linking “risk perception, key beliefs, and adaptation behavior”. Using microdata from 363 family farmers in Sichuan Province, China, and applying ordered logit model regression analysis, we find that both risk perception and key beliefs positively influence family farmers’ business adaptation behavior. Key beliefs partially mediate this relationship, while risk preference negatively moderates the effect of risk perception on business adaptation behavior. Additionally, family farmers with higher farm profit levels and larger social networks are more likely to engage in business adaptation behavior. Family farmers who have higher education, are older, operate larger-scale farms, and are male exhibit stronger risk perceptions.https://www.mdpi.com/2076-328X/15/1/86family farmersadaptation behaviorrisk perceptionkey beliefsordered logit |
| spellingShingle | Yu Mou Xiaofeng Li Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China Behavioral Sciences family farmers adaptation behavior risk perception key beliefs ordered logit |
| title | Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China |
| title_full | Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China |
| title_fullStr | Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China |
| title_full_unstemmed | Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China |
| title_short | Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China |
| title_sort | risk perception and key beliefs on business adaptation behavior of family farmers empirical evidence from sichuan province china |
| topic | family farmers adaptation behavior risk perception key beliefs ordered logit |
| url | https://www.mdpi.com/2076-328X/15/1/86 |
| work_keys_str_mv | AT yumou riskperceptionandkeybeliefsonbusinessadaptationbehavioroffamilyfarmersempiricalevidencefromsichuanprovincechina AT xiaofengli riskperceptionandkeybeliefsonbusinessadaptationbehavioroffamilyfarmersempiricalevidencefromsichuanprovincechina |