BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
The objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - tech...
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Format: | Article |
Language: | English |
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Publishing House of the State University of Management
2018-12-01
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Series: | Вестник университета |
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Online Access: | https://vestnik.guu.ru/jour/article/view/1217 |
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author | B. Gusakov A. Sotnikova |
author_facet | B. Gusakov A. Sotnikova |
author_sort | B. Gusakov |
collection | DOAJ |
description | The objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - technological priority, a small payback period and an additional priority of communication. The communication priority is taking into account when two or more objects need to be launching simultaneously. A method of optimizing the business development program, which requires the formation of several development options by rearranging the sequence of ac-tivities, included in the basic program, has been proposed in the article. As an indicator of the ef-fectiveness and optimality of the program, it has been proposed to use the coefficient of innovation management, which characterizes the average growth rate of assets involved in the implementation of the program. The optimal program has been considered on the example of a trade organization. |
format | Article |
id | doaj-art-2d01b726b4344ad8958f425e0bcc3cfb |
institution | Kabale University |
issn | 1816-4277 2686-8415 |
language | English |
publishDate | 2018-12-01 |
publisher | Publishing House of the State University of Management |
record_format | Article |
series | Вестник университета |
spelling | doaj-art-2d01b726b4344ad8958f425e0bcc3cfb2025-02-04T08:27:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-12-01012101410.26425/1816-4277-2018-12-10-141217BUSINESS DEVELOPMENT PROGRAM OPTIMIZATIONB. Gusakov0A. Sotnikova1Белорусский национальный технический университетБелорусский национальный технический университетThe objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - technological priority, a small payback period and an additional priority of communication. The communication priority is taking into account when two or more objects need to be launching simultaneously. A method of optimizing the business development program, which requires the formation of several development options by rearranging the sequence of ac-tivities, included in the basic program, has been proposed in the article. As an indicator of the ef-fectiveness and optimality of the program, it has been proposed to use the coefficient of innovation management, which characterizes the average growth rate of assets involved in the implementation of the program. The optimal program has been considered on the example of a trade organization.https://vestnik.guu.ru/jour/article/view/1217optimization of the development programthe coefficient of innovation managementthe market price of the business objectevaluation of the eectiveness of the development programstrategy |
spellingShingle | B. Gusakov A. Sotnikova BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION Вестник университета optimization of the development program the coefficient of innovation management the market price of the business object evaluation of the eectiveness of the development program strategy |
title | BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION |
title_full | BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION |
title_fullStr | BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION |
title_full_unstemmed | BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION |
title_short | BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION |
title_sort | business development program optimization |
topic | optimization of the development program the coefficient of innovation management the market price of the business object evaluation of the eectiveness of the development program strategy |
url | https://vestnik.guu.ru/jour/article/view/1217 |
work_keys_str_mv | AT bgusakov businessdevelopmentprogramoptimization AT asotnikova businessdevelopmentprogramoptimization |