BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION

The objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - tech...

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Main Authors: B. Gusakov, A. Sotnikova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2018-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1217
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author B. Gusakov
A. Sotnikova
author_facet B. Gusakov
A. Sotnikova
author_sort B. Gusakov
collection DOAJ
description The objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - technological priority, a small payback period and an additional priority of communication. The communication priority is taking into account when two or more objects need to be launching simultaneously. A method of optimizing the business development program, which requires the formation of several development options by rearranging the sequence of ac-tivities, included in the basic program, has been proposed in the article. As an indicator of the ef-fectiveness and optimality of the program, it has been proposed to use the coefficient of innovation management, which characterizes the average growth rate of assets involved in the implementation of the program. The optimal program has been considered on the example of a trade organization.
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institution Kabale University
issn 1816-4277
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publishDate 2018-12-01
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series Вестник университета
spelling doaj-art-2d01b726b4344ad8958f425e0bcc3cfb2025-02-04T08:27:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-12-01012101410.26425/1816-4277-2018-12-10-141217BUSINESS DEVELOPMENT PROGRAM OPTIMIZATIONB. Gusakov0A. Sotnikova1Белорусский национальный технический университетБелорусский национальный технический университетThe objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - technological priority, a small payback period and an additional priority of communication. The communication priority is taking into account when two or more objects need to be launching simultaneously. A method of optimizing the business development program, which requires the formation of several development options by rearranging the sequence of ac-tivities, included in the basic program, has been proposed in the article. As an indicator of the ef-fectiveness and optimality of the program, it has been proposed to use the coefficient of innovation management, which characterizes the average growth rate of assets involved in the implementation of the program. The optimal program has been considered on the example of a trade organization.https://vestnik.guu.ru/jour/article/view/1217optimization of the development programthe coefficient of innovation managementthe market price of the business objectevaluation of the eectiveness of the development programstrategy
spellingShingle B. Gusakov
A. Sotnikova
BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
Вестник университета
optimization of the development program
the coefficient of innovation management
the market price of the business object
evaluation of the eectiveness of the development program
strategy
title BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
title_full BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
title_fullStr BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
title_full_unstemmed BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
title_short BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
title_sort business development program optimization
topic optimization of the development program
the coefficient of innovation management
the market price of the business object
evaluation of the eectiveness of the development program
strategy
url https://vestnik.guu.ru/jour/article/view/1217
work_keys_str_mv AT bgusakov businessdevelopmentprogramoptimization
AT asotnikova businessdevelopmentprogramoptimization