DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE
The article presents the results of research of theoretical, methodological and practical approaches to the design of market-oriented systems and organizational management structures. The project is designed «System design marketing management LLC «SPA „Donventilyator"», conducted a survey of b...
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-03-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/592 |
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| _version_ | 1850046366736187392 |
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| author | Maksim Kalynychenko |
| author_facet | Maksim Kalynychenko |
| author_sort | Maksim Kalynychenko |
| collection | DOAJ |
| description | The article presents the results of research of theoretical, methodological and practical approaches to the design of market-oriented systems and organizational management structures. The project is designed «System design marketing management LLC «SPA „Donventilyator"», conducted a survey of business leaders for used forms of organizational structures of management and staff survey on the subject of readiness for organizational change. Evaluation of existing organizational structures of management LLC «SPA „Donventilyator"» and PC «Snezhnyanskhimmash» allowed to establish their strengths, weaknesses, and get the results to develop a project for the formation of market-oriented organizational structures. The article presents a mechanism and recommendations for the formation of market-oriented organizational structures with the aim of their systematic interaction with the marketing management system. |
| format | Article |
| id | doaj-art-2cde789fe4e94516bfad52a3a2dae9f9 |
| institution | DOAJ |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-03-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-2cde789fe4e94516bfad52a3a2dae9f92025-08-20T02:54:28ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-03-01057686591DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISEMaksim Kalynychenko0Donetsk National UniversityThe article presents the results of research of theoretical, methodological and practical approaches to the design of market-oriented systems and organizational management structures. The project is designed «System design marketing management LLC «SPA „Donventilyator"», conducted a survey of business leaders for used forms of organizational structures of management and staff survey on the subject of readiness for organizational change. Evaluation of existing organizational structures of management LLC «SPA „Donventilyator"» and PC «Snezhnyanskhimmash» allowed to establish their strengths, weaknesses, and get the results to develop a project for the formation of market-oriented organizational structures. The article presents a mechanism and recommendations for the formation of market-oriented organizational structures with the aim of their systematic interaction with the marketing management system.https://vestnikskfu.elpub.ru/jour/article/view/592ориентация на рынокпроектирование системы управленияпроектирование структуры управлениямаркетинг менеджментпредприятиепроектmarket orientationmanagement system designmanagement structure designmarketing managemententerpriseproject |
| spellingShingle | Maksim Kalynychenko DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE Вестник Северо-Кавказского федерального университета ориентация на рынок проектирование системы управления проектирование структуры управления маркетинг менеджмент предприятие проект market orientation management system design management structure design marketing management enterprise project |
| title | DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE |
| title_full | DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE |
| title_fullStr | DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE |
| title_full_unstemmed | DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE |
| title_short | DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE |
| title_sort | designing the marketing system of management and oriented into the market of the organizational struct e of the enterprise |
| topic | ориентация на рынок проектирование системы управления проектирование структуры управления маркетинг менеджмент предприятие проект market orientation management system design management structure design marketing management enterprise project |
| url | https://vestnikskfu.elpub.ru/jour/article/view/592 |
| work_keys_str_mv | AT maksimkalynychenko designingthemarketingsystemofmanagementandorientedintothemarketoftheorganizationalstructeoftheenterprise |