Dormant Account Reactivation at Al–Shajar Capital

The case study highlights the importance of finding a simple and cost effective solution to a core business problem. It elaborates the cost effective approach of Al-Shajar Capital’s Management in reactivating its dormant client base in order to capitalize the post Polling Stock Market rally. In o...

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Bibliographic Details
Main Authors: Ali Sajid, Muhammad Yawar Uz Zaman
Format: Article
Language:English
Published: Institute of Business Management 2019-12-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Online Access:https://journals.iobm.edu.pk/index.php/ijelcs/article/view/284
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