Corporate Branding: the role of vision in implementing the corporate brand

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Bibliographic Details
Main Author: Richard Jones
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-04-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3059/im_en_2010_01_Jones.pdf
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author Richard Jones
author_facet Richard Jones
author_sort Richard Jones
collection DOAJ
format Article
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issn 1814-2427
1816-6326
language English
publishDate 2010-04-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Innovative Marketing
spelling doaj-art-2cd712c8600646e5985973cc83c8b8a12025-08-20T01:55:41ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262010-04-01613059Corporate Branding: the role of vision in implementing the corporate brandRichard Joneshttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3059/im_en_2010_01_Jones.pdf
spellingShingle Richard Jones
Corporate Branding: the role of vision in implementing the corporate brand
Innovative Marketing
title Corporate Branding: the role of vision in implementing the corporate brand
title_full Corporate Branding: the role of vision in implementing the corporate brand
title_fullStr Corporate Branding: the role of vision in implementing the corporate brand
title_full_unstemmed Corporate Branding: the role of vision in implementing the corporate brand
title_short Corporate Branding: the role of vision in implementing the corporate brand
title_sort corporate branding the role of vision in implementing the corporate brand
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3059/im_en_2010_01_Jones.pdf
work_keys_str_mv AT richardjones corporatebrandingtheroleofvisioninimplementingthecorporatebrand