DIGITAL MARKETING ADOPTION FACTORS IN ALGERIAN SMALL AND MEDIUM ENTERPRISES: A TAM APPROACH
The aim of this research work is to identify the determinants that influence the adoption of digital marketing in SMEs in Algeria. To achieve this aim and to test the conceptual model proposed in this research work which summarizes the relationships between all the variables, a quantitative approach...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2023-05-01
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| Series: | Management & Marketing |
| Subjects: | |
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