IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY
The article presents the main components of the university’s image as a tool of social partnership development. It focuses on the issues of forming a positive image of the university. The most preferable approaches to image formation are identified. It is proposed to consider the system of social pa...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/76 |
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| _version_ | 1850040795184234496 |
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| author | Konstantin V. Kovtsev |
| author_facet | Konstantin V. Kovtsev |
| author_sort | Konstantin V. Kovtsev |
| collection | DOAJ |
| description | The article presents the main components of the university’s image as a tool of social partnership development. It focuses on the issues of forming a positive image of the university. The most preferable approaches to image formation are identified. It is proposed to consider the system of social partnership as a specific translator for opinions about the institution that transfers from partners and individuals, who are accepted for internal affairs of the university’s activities due to partner structures on a general public and consumer audience of high school. The author offers to improve the image of university developed of social partnership. The university’s activities for development of its brand which can be implemented by using the approaches described in the paper are considered. The article contains developed image-building mechanisms which make it possible to get bonuses for participation in the partnership structure by partners and which promote the competitiveness of the university. |
| format | Article |
| id | doaj-art-2ca9bea5e51e42c187d74380976e08e0 |
| institution | DOAJ |
| issn | 2500-3925 |
| language | Russian |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj-art-2ca9bea5e51e42c187d74380976e08e02025-08-20T02:55:58ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010171010.21686/2500-3925-2013-1-7-1075IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITYKonstantin V. Kovtsev0Murmansk State Technical University (MSTU)The article presents the main components of the university’s image as a tool of social partnership development. It focuses on the issues of forming a positive image of the university. The most preferable approaches to image formation are identified. It is proposed to consider the system of social partnership as a specific translator for opinions about the institution that transfers from partners and individuals, who are accepted for internal affairs of the university’s activities due to partner structures on a general public and consumer audience of high school. The author offers to improve the image of university developed of social partnership. The university’s activities for development of its brand which can be implemented by using the approaches described in the paper are considered. The article contains developed image-building mechanisms which make it possible to get bonuses for participation in the partnership structure by partners and which promote the competitiveness of the university.https://statecon.rea.ru/jour/article/view/76конкурентоспособность вузаимиджразвитие бренда вузаимиджевый компонентбизнес-партнёрыимидживые преподавателиcompetitiveness of universityimagebrand development of universityimage-building componentbusiness partnersimage of teachers |
| spellingShingle | Konstantin V. Kovtsev IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY Статистика и экономика конкурентоспособность вуза имидж развитие бренда вуза имиджевый компонент бизнес-партнёры имидживые преподаватели competitiveness of university image brand development of university image-building component business partners image of teachers |
| title | IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY |
| title_full | IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY |
| title_fullStr | IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY |
| title_full_unstemmed | IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY |
| title_short | IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY |
| title_sort | image as a tool of development of a social partnership system and a supplying competitiveness of the university |
| topic | конкурентоспособность вуза имидж развитие бренда вуза имиджевый компонент бизнес-партнёры имидживые преподаватели competitiveness of university image brand development of university image-building component business partners image of teachers |
| url | https://statecon.rea.ru/jour/article/view/76 |
| work_keys_str_mv | AT konstantinvkovtsev imageasatoolofdevelopmentofasocialpartnershipsystemandasupplyingcompetitivenessoftheuniversity |